If you want to do well in the business world, you need to make sure that you have an effective online presence. An effective online presence helps you reach your target audience easily and cost-effectively. Regardless of the scale of your operations, a robust online presence can provide your business the requisite thrust you need to propel your business to the next level.
However, the billion-dollar question is how do you formulate an effective online strategy so that you reach your target audience.
If you want to make a mark in the digital world, you need to make sure that you get your digital marketing activities right. You have two options to get your digital marketing game right – you either do it yourself (have an in-house digital marketing team) or outsource your digital marketing activities to a digital marketing agency.
If you don’t have the right resources, it is best to outsource your digital marketing activities to a professional digital marketing agency.
A digital marketing services company can look after all your digital marketing needs. From inbound marketing activities like web design, SEO, SEM, SMM, website optimisation, and local SEO marketing to outbound marketing activities like email marketing, traditional marketing, and search, a digital marketing agency can keep you covered on all the fronts.
However, with so many digital marketing agencies out there in the market, how do you choose the best for your business?
It is extremely vital to select the best digital marketing agency for your business.
But how do you go about selecting the best for your business?
You need to know what to ask before considering a digital marketing agency. If you decide on hiring a digital marketing agency, it is important to do it the right way. Let us take you through what to ask before you commit, find out what is in their toolbox, and how to seal the communication front.
What to ask before you commit?
After you decide on hiring a digital marketing agency, you start the process by making a list of shortlisted contenders, having a look at their portfolios, diligently going through their websites, and speaking to their past and present customers.
After you are through with all your research, it is time for a one-on-one meeting with the agency you are planning to hire. By now, you must have prepared a list of tough questions for them to answer so that you can make an informed decision.
So, what should you ask before you commit yourself to a digital marketing agency?
While you prepare to ask them tough questions during the discussion, make sure you don’t waste your time on questions that are not so relevant. One question that many companies tend to waste their time on is this –
Have you got relevant experience in my industry?
Imagine if you are a big wine company looking for a new digital marketing agency. Would you ask the shortlisted agencies whether they have experience working for a wine company? You won’t – because you have shortlisted those companies on what they have achieved for their clients, and not because they have experience of working for a wine company. You surely would not like to limit your options to work with an agency that has only worked with other winemakers.
Industry experience is an overrated criterion that many businesses tend to waste their time on without any reason.
There are a few agencies who have tasted success by specialising in one vertical. But if an agency limits its focus only on one vertical, it means they have discovered a formula that works well for companies in that particular niche. And, more often than not, the agency will fall back on the tried and tested formula that has brought them laurels.
And, this should worry you as the owner of the business. You don’t want a boilerplate solution. Do you? Boilerplate solutions in the digital world don’t fetch you great results.
Hence, running after the industry experience cliché can only give you limited results because asking this question puts the focus back on what similarities you have to other businesses in your industry. However, to develop a successful digital marketing strategy, the focus should be on what makes your business distinct, special, and unique.
So, the most important question that you need to ask when selecting a digital marketing agency is this:
Can you help me identify and highlight my uniqueness so that I can get over my competition?
Another important thing to concentrate on before finalising a digital marketing agency is the process they follow. Try to quiz them on the following points:
Find out whether they can formulate a custom program of digital marketing strategies to suit your needs and goals.
Find out the methods they would use to become an expert on your industry and business.
Find out how their process allows them to achieve tangible results for their clients.
You also need to find out about the following:
How will they improve your search engine rankings for your important keywords?
Can they create high-quality content to attract more visitors to your company?
How will they propagate your message to your target audiences and track your results?
How would they use data analytics to generate new leads?
Another important thing to know is what do they have in their toolbox?
What is in their toolbox?
Once you satisfy yourself that they know what they are talking about on integrated digital marketing strategies, you need to find out whether they have the right tools for your job, and whether they know how to use them.
Hence, another important question to ask your prospective digital marketing agency is what is in their toolbox?
When the agency you shortlist talks about data analytics, SEO, and performance measurement, it is important to know the platforms they will use to deliver the results. Will they use Moz or Google Analytics? Or, will they use a platform that you haven’t heard of as yet?
You need to know the tools your prospective digital marketing agency would use for your project and whether or not they can use them proficiently. There could be some specific tools that are needed for a particular industry, but on a broader level, the agency you select should be comfortable in using the following tools at the minimum:
- Google Analytics
- Screaming Frog
- Sprout Social
- Constant Contact
- Last but not least, make sure that you establish excellent communication with your digital marketing agency.
You need to ensure that you and your agency establish communication in the digital marketing world.
It is important to know who will be the point of contact for your project. You also need to know when and how often you will see the reports or check reviews. Finally, when is the right time to assess the effectiveness of the campaign.
It is vital to know what to expect from the agency you are hiring for your digital marketing activities. Relations tend to sour if the expectations are not met on either side.
If you are looking for a professional digital marketing agency, you can get in touch with vStacks Infotech now. We are a professionally managed digital marketing agency, and we have the expertise to deliver smart online marketing campaigns for your brand.