As per the consultancy Kepios, the world had 5.31 billion social media users at the start of April 2025, which is 64.7 per cent of the total global population. These figures indicate that 94.2 per cent of the world’s internet users now use social media monthly.
If the above figures are any indication, social media is one of the most effective ways to establish and maintain an online presence for a business. Here are several compelling reasons why your business should be on social media, particularly emphasising the advantages that platforms like Instagram and LinkedIn can offer.
Enhanced Brand Awareness and Recognition
The sheer number of users on different social media outlets is staggering. Facebook has over 5 billion of them, Instagram has 2 billion, and LinkedIn has 1 billion users. No company would like to miss out on such a ready audience. This calls for writing engaging business content that can be promoted on these platforms. For guidance on brand development, please check out our Reaping Benefits of Social Media Marketing blog.
Improved Customer Engagement
Social media also provides a direct channel between a brand and its customers. Through chats and comments, businesses can engage with them in real-time. It eventually helps in building customer trust and brand loyalty. For tips on engaging effectively with your audience, visit our blog How Businesses Should Leverage Social Media.
Cost-Effective Marketing
The best part about social media is that it involves less cost compared to traditional modes of advertising. Businesses can easily set up their social profile and start posting from day one. To reach out to a bigger audience in a short span of time, they can set up a paid campaign. These campaigns can start with lower budgets, and depending on the response, can be continued or stopped. Such an approach primarily benefits small and medium businesses. To learn more about affordable marketing strategies, explore our blog Digital Marketing Services.
Insights and Analytics
Social media outlets provide insights that can be used to better understand your audience and its interests. Which post reached more people, which post got the maximum engagement, and how many followers did the brand gain in a particular month is the kind of information that will help you to fine-tune your digital marketing approach on these individual platforms.
SEO Benefits
Social media activity can indirectly affect your website’s SEO rankings. Sharing quality content on social platforms can bring in more traffic to your website, enhancing your overall online authority.
Social profiles which are optimised well can also appear on the first page of search results. It means another avenue for potential customers to find you. To know more about SEO benefits, check out our blog How Do SEO Strategies Improve Lead Generation for B2B Companies.
From increasing brand awareness to fostering customer relationships and gaining valuable insights, the benefits of social media are substantial. For more information and resources about building your business online, visit vStacks Infotech.
