How to Connect with Your Customer Base?

To do well in the business landscape, it is crucial for marketers to focus on how to connect with their customer base. Marketers need to look for things that can help them connect well with their customers. And one such area they cannot ignore is social media.

Marketers need to know that social media marketing plays a significant role in helping them connect with their customers. Social media marketing not just helps you in branding, but it can also provide a thrust to your SEO efforts.

Social media has opened up a plethora of opportunities to connect with customers. There are many options to captivate your target audience. And one of the best ways to connect with your audience on social media is storytelling.

Storytelling has been around for ages. Storytelling is a powerful way that can help people take note of your brand.  But to get the desired results, brands need to do it the right way.

Let us take you through what is good storytelling, how you should connect by telling your stories, and why it is important to find out what your customers are saying.

What is good storytelling?

Good stories can connect people like a magnet. Authors become popular because they have a knack for storytelling.

However, everyone does not become a bestselling author. It is crucial to know how to narrate a story, especially when you are doing it for branding purposes.

So, what is good storytelling?

A story is a good story if it can connect well with your audience.

The process of presenting facts and narratives through improvisation, theatrics, or embellishment to communicate and convey a specific message to an audience is known as storytelling.

Storytelling cannot happen without a story or narrative. It is a two-way communication process between the storyteller and one or more listeners that captures the listener’s active imagination. Storytelling can happen in different situations, and it may reflect different cultures.

But what is storytelling in the context of social media?

People these days are successfully using social media platforms to tell their or their brand’s story to their audience. For example, when a successful marketer shares his success story on Instagram or Facebook, it is a form of storytelling. Or, when a baker shares his or her recipe in a vlog on YouTube, it is a form of storytelling.

When you use social media platforms to share your brand’s, product’s, or company’s story to captivate your audience, it is known as social media storytelling.

If you think social media storytelling is another way of selling your product or services, you are wrong. Social media storytelling is capable of delivering your messages to your audience. You can tell your audience what your brand or company stands for.

As you might be aware, each story will have specific characteristics like a beginning, middle, and end. Also, each story tends to convey a special message, which could be a moral lesson, a noble thought, or a strong belief about something that you can relate to easily. And, social media storytelling is not any different either.

When you are doing social media storytelling, make sure it is not aimed only to sell something. If it is a story only to sell, it is not going to work because people are smart to differentiate between a story and a promotional message.

One of the best examples of successful storytelling in today’s times is Google’s #StayHomeSaveLives campaign. This is a popular hashtag these days on the current pandemic situation. Google has effectively woven the narrative to show how people across the globe are trying to help healthcare workers. It inspires others to stay home and follow social distancing to check the spread of Coronavirus.

Connect by telling your stories

Storytelling is a nice way of connecting with your customer base. The reason why it is effective is this – it establishes an emotional connection with your audience. The emotional angle is what makes storytelling so effective.

If you can connect by telling your stories, you can easily win over your customers and prospects.

When done in the right manner, effective storytelling can tackle your audience both emotionally as well as rationally. For branding professionals, storytelling serves three main objectives of an organisation – it adds value, creates identity, and generates trust in its audiences. When you do it as a branding exercise, you need to convey your company’s essence – what you stand for, how you think, and how you act and react in a given situation.  After all, your reputation in the market depends on all these things. That is why branding and storytelling go hand in hand.

If you know how to write a good story, it can spread knowledge, stimulate thinking, and create engagement with your audience. A story can convey your organisation’s products, services, culture, and objectives.

Find out what your customers are saying

Emotional marketing is a new buzzword. Consumers these days want to know a brand on a personal level. They are looking for an emotional connection with brands they can trust and rely on. The connection here is known as emotional branding, which can make your customers loyal to your brand.

And storytelling is one such method that can help you to connect with your audience at an emotional level.

But if you want your storytelling to be effective, you need to find out what your customers are saying.

It is vital to know what your customers want and what bothers them. You can use social listening tools to find out what issues are important for them at any given point in time. It is important to gauge their emotions and sentiments. When you know what your audience feels about your brand, industry, and your competitors, it can help you fine-tune your marketing campaigns. For example, when Dove’s customers’ relationships soured due to some goof ups, they launched a social listening campaign Project #ShowUS to listen to what their consumers had to say. They launched their campaign with a full-page ad in The New York Times owning up to its mistake and openly seeking their consumer’s input.

It is vital to connect with your audience directly. Make sure you have direct communication with your audience. People like to give suggestions, and when you explicitly seek their opinion, they feel valued. Ask your customers what they want and how you can solve their problems. You can use social media (launch a survey) to get your consumer’s feedback and assess the data to streamline your operations.

You also need to listen to what your frontline employees have to say. Your frontline employees interact directly with your audience, so it is crucial to take their feedback. Listen to what your customer service employees have to say about the pain points of your audience. Try to overcome the problems to keep your customers satisfied.

After all, it is important to listen to your audience and deliver what they want. It is crucial to have an active social media presence these days because most of your customers are active there.

If you are looking for a social media marketing services company to take charge of your social media campaigns, you can contact vStacks Infotech now. We are a digital marketing company specialising in social media marketing. From social media posts to surveys and storytelling, we can help move your social media activity in the right direction.

What Works Best for You – Email Marketing or SMS Marketing?

Unless you communicate effectively with your audiences, it is tough to do well in the business landscape. Communication can happen in many forms, and one of the most effective methods that have stood the test of time is email marketing. Businesses have used email marketing for decades to convey their messages effectively to their audiences. However, another communication method that gives email marketing a run for its money is SMS marketing.

Yes, SMS marketing is fast emerging as a quick, reliable, and cost-effective way of communicating with your customers, especially for promotions, reminders, and updates.

So, as a marketer, what should you opt for – email marketing, text messages marketing, or both? Let us, therefore, take you through email vs. text – which campaign works best for you – getting your message across – how email and SMS work, why businesses choose one over the other, and why should you choose both.

Getting your message across – how email and SMS work?

Effective communication is the biggest challenge marketers face. As a marketer, if you are unable to reach out to your target audience effectively, then your marketing efforts lack teeth. It is crucial, therefore, to know what works best for your organization – email marketing, text message marketing, or both.

That is why it is essential to know how email and SMS work.

As a marketer, it is vital to understand the importance of getting your message across – how email and SMS work.

With mobile use on the rise, more and more companies are embracing SMS marketing. 77% of consumers consider SMS as a positive form of communication. Also, according to research, SMS marketing has engagement rates 6-8 times higher than email marketing.

Here is how email and SMS marketing work:

Whereas emails have an open rate of 20%, SMSs have an open rate of 98%.

The average email click-through rate is around 2.5%, while that for SMS messages is 29%.

While only 3% of SMS messages are considered spam, almost 50% of emails are categorised as spam. The main reason for the deliverability discrepancy is because SMS marketing requires customers to opt-in for the messages, which means they are all engaged customers who want to listen to you.

On average, an office worker receives around 121 emails every day. Email is one of the most used marketing channels. SMS marketing is an upcoming channel; few companies run their campaign. The low frequency of SMS means you have a better chance of getting the attention of your audience.

When it comes to response rates, there is a lot of difference between the two. While people take a lot of time to respond to an email, they almost instantaneously respond to an SMS.

SMS is an extremely cost-effective way to reach out to your target audience. The cost may vary from provider to provider. For emails, the cost may vary depending on the provider, list size, frequency of emails sent, and other features.

Why businesses choose one over the other?

As an entrepreneur, you need to change your marketing strategies to suit the needs of your customers. As customer preferences change and technology evolves, businesses use various channels to reach their target audience. And, email marketing and SMS marketing are two of the most potent channels that businesses use to effectively communicate with their audiences.

However, why do businesses choose one over the other?

Both have their advantages and disadvantages. Let us try to understand the advantages and disadvantages of email and SMS marketing.

Email marketing advantages

Email marketing is an extremely potent tool. All you need to do is do it the right way.

It improves your brand identity – When you do it correctly, email marketing can fetch you great results. Your email serves as a constant reminder to your customers about your brand. Your email campaigns can significantly improve your brand identity.

It is cost-effective – Again, if you do it the right way, email marketing can be extremely cost-effective. You can keep adding your contacts to your mailing list. With a bit of effort, your mailing list can become as big as you want. It is only when you add sophisticated technology to run your email campaign, do you need to pay for your campaign. However, email marketing gives you a good return on your investment.

You have a lot many testing options available – There are a lot of ways to do A/B testing to check the effectiveness of your email marketing campaign. From headlines, links, and images to the content and drip campaign, you can test everything to know whether it will be effective or not.

Email marketing disadvantages

Consumers many a time mark branded messages as spam – There are chances that people mark your messages as spam. And, if that happens, then your email campaigns don’t serve the purpose.

You need a lot of time, effort, and resources to run an email campaign – To run effective email campaigns, you need to have dedicated resources. You need people who can draft emails correctly. You also need experts to write emails that give you leads. It is a time-consuming job, no doubt.

It is difficult to offer a personalised experience – Today’s customers want a personalised and customised experience. But it is difficult to truly personalise an email, which is a drawback to an extent.

SMS marketing advantages

SMS marketing is another powerful tool that has extremely high engagement rates. When used correctly, an SMS campaign can also give you great results.

Consumers prefer SMS messages over phone calls or emails – The majority of the customers these days prefer to receive text messages over a phone call or email.

SMS messages have high open rates – Most of the consumers (98%) tend to open branded text messages.

SMS messages reach customers quickly – Since most of us are on our mobile phones, it reaches the customers instantly.

Saves you time – Drafting an SMS message is not at all time-consuming, you can draft SMS messages quickly. Also, you don’t need experts to write long content. Many can do it on their own.

You can get an instant response – SMS messages can give you instant results. Hence, if you have a restaurant or brick and mortar store, you can expect to get an immediate response from your campaign.

SMS marketing disadvantages

You can’t send long messages – People are not used to reading long text messages. They expect a few sentences at the most. Hence, if you have to send a long text, then you should opt for an email.

You cannot send rich media – As the name suggests, you can only send text messages. You cannot send any rich media like audio or image files.

You need consumers to opt-in to receive your messages – It is not legally and ethically right to send them messages without their prior permission.

SMS marketing can become spammy too – Though you have prior permission to send your consumers messages if you bombard them with promotional offers, it is sure to feel like spam.

If you look only at the disadvantages or advantages of either of the two, you might think of choosing one over the other. But to reach out to your target audience effectively, you need to strike a balance between both of them.

Both email and text messages offer great results.

Why not both?

As a marketer, you need to devise a comprehensive strategy to maximise your communication reach.

So, what should you choose – email or text?

But what is the need to choose one over the other? Why not both?

It is best to use both these channels if you want to reach your target audience effectively.

Yes, your marketing strategy should strike a balance between email and text messaging because both are effective channels.

Let us try to understand when you should opt for an email marketing campaign and when it is best to run an SMS campaign.

Here is when you should use an email marketing campaign:

If your message is not time-sensitive or you need to send an elaborate message, then you should opt for an email marketing campaign. When you opt for an email campaign, you can get creative freedom, you can use images and graphics, and add CTAs (call to action).

You can opt for email marketing when you have to send:

  1. Newsletters
  2. Lengthy educational content
  3. Product announcements – you can add visuals
  4. Information to sell products and services
  5. Technical information
  6. Press releases
  7. Any new update
  8. Emails for survey, feedback, and take advice

If your message requires instantaneous action or it is time-sensitive, then it is best to opt for an SMS marketing campaign.

You can opt for SMS marketing when you have to send:

  • Product offers
  • Discount offers
  • Appointment recaps
  • Personal alerts
  • Urgent updates
  • Purchase confirmations
  • Something important that requires two-way communication

That is why it is crucial to opt for both the channels – email as well as text messages. And, if for any reason, you plan to use just one of them, then it is better to use email marketing. According to Smart Insights, if you follow up on your email with a simple message – have you read your email – it can improve your open rates by 20 to 30%.

When you combine SMS with email marketing, it can significantly improve customer engagement levels. The combination also improves customer retention rates, which you can use to learn more about your customers.

You also need to factor in demographics. Different people in different age groups respond differently to SMS messages. Also, men read SMS messages more frequently as compared to women. The majority of younger people respond to SMS messages, whereas the percentage is less when we look at the older age bracket.

What it means is this – you have to take into account a lot of factors before formulating your marketing strategy. Every industry and demographic behave differently. You need to fully understand your customers to develop your communication strategy.

Hence, if you want to reach out to your customers effectively, make sure you use both email marketing and SMS marketing. But if you have to opt for only one, make sure you choose email marketing.

If you want your email marketing campaign to be effective, you must contact vStacks Infotech now. We are a digital marketing company with plenty of experience in handling email marketing and SMS marketing campaigns for clients in diverse verticals. From market research to email content creation, we can formulate effective strategies that will bring you fruitful results. Also, if your niche requires a combination of email and SMS marketing efforts, we can help you strike a balance between the two. Contact us for an easy, affordable, and comprehensive marketing strategy.

Custom CRM Development Services

Businesses these days need modern tools to meet and exceed the expectations of their customers. One tool businesses cannot do without is a CRM solution. A CRM system can help companies compile, organise, and analyse all customer information and interactions to personalise the customer experience, build strong relationships with customers, and improve the efficiency of business operations. A robust CRM solution can help companies race ahead of their competitors quickly. There are many off-the-shelf CRM solutions available in the market. However, every business has some unique need of its own. To tailor the CRM solution to suit your requirements, you need a custom CRM development services company. Regardless of where you operate, finding a reliable custom CRM development services company is a crucial decision to make. And things are not any different in India either. If you want to reap the full benefits of the CRM tool, you need to find a professional and reliable custom CRM development services company in India. Though there are many CRM development companies in the market, you need to find one that helps customize the solution to suit your requirements.

And one company that has created a niche for itself in India in customising CRM solutions is vStacks Infotech.

Welcome to the world of vStacks Infotech!

We are a custom CRM development services company based out of Noida. We have offices in the United States, UK, UAE, and India, and we have an international reputation and expertise in providing viable software solutions for companies in different verticals.

Our product, eZnetCRM, is an intuitive and user-friendly generic CRM that has been well-accepted by customers, both big and small. What makes us stand out from the other companies is we can customise our offering to suit your requirements.

eZnetCRM is a cloud-based, enterprise-wide CRM solution that can help you build strong relationships with your customers.

What is custom CRM software?

CRM is a tool that helps businesses manage employees, vendors, and partner relationships. You can also use the application to manage customer data, customer interaction, automate sales, marketing, and customer support.

The biggest drawback of using an off-the-shelf CRM solution is its inability to provide all the features and functionalities. Every organisation has some unique need of its own. And unless you customise the solution to suit your requirements, it is tough to reap all the benefits. That is why businesses must opt for custom CRM software. A custom CRM solution designed by a custom CRM development services company can incorporate all the features and functionalities you need to prosper as an organisation.

Custom software development is the optimal choice because there is no one-size-fits-all business software.

Benefits of using a custom CRM solution

There are several advantages of using a custom CRM solution, and some of them include:

  1. A custom CRM solution can streamline your business more appropriately.
  2. It helps improve the efficiency of your employees because the solution is designed to suit the requirements of your employees.
  3. It can improve your sales.
  4. It helps improve customer satisfaction.
  5. With a custom CRM solution, you get to serve your customers better.
  6. It can significantly improve your customer service because the solution is designed to suit your requirements.
  7. It offers better analytics.

How to evaluate a custom CRM development services company?

To select the best CRM solution for your company, ensure the custom CRM development services company you choose ticks all these boxes:

  • Experience
  • Ease of use
  • What they can customise?
  • Integration
  • Support
  • Return on investment
  • Scalability and mobility

How to evaluate a custom CRM development services company?

We have the requisite exposure, experience, and expertise to develop innovative software solutions for businesses in diverse verticals. Our developers have worked diligently in developing eZnetCRM from scratch.

The product is not just easy to use, but it is intuitive as well. It has a user-friendly interface and people find it extremely easy to navigate.

We have experienced developers in our fold who can tailor the solution to suit your requirements. Our product is feature-rich, but we also can change and incorporate features that businesses need to streamline their business operations. We are capable of offering you a solution that can meet all your needs.

eZnetCRM can integrate well with most of your existing applications; hence, you don’t need to worry about integration.

We offer round-the-clock customer support to all our clients. We have responsive customer care, and our dedicated team is capable of resolving all your issues.

When you use eZnetCRM, you can rest assured about your return on your investments. The product will help you generate a lot of revenue.

You also don’t need to worry about scalability and mobility. Our CRM services are scalable, you don’t need to worry about your growing needs. Also, since your sales team can use the CRM solution on the go, they can serve their customers better.

We offer competitive pricing, and our rates are comparable to the best in the industry.

If you are looking for a reliable custom CRM development services company, you must contact vStacks Infotech now.

What You Need To Know About Google’s Duplicate Content Penalty?

Effective communication is a must to connect with your target audience. Unless you communicate effectively with your audiences, it is tough to scale new heights in the business world. As a business owner, you have many options to choose an effective communication channel. And one communication channel that has no parallel is email.

Yes, email has stood the test of times. It is one of the oldest and most effective communication channels available to businesses.

But if you are using a free email account like,, etc. to meet your business needs, it is a mistake that can yield negative results. There is no harm in using a free email account for personal purposes, but it is not the right choice if you use it for professional purposes.

If you use a generic email account, people might not take your business seriously. As a business, if you are using a generic email account, it reflects poorly on the professionalism of the organisation.

What you need is a reliable email hosting service that allows you to have an email account of your own. An email account of your own not just makes you look more professional, but it also generates trust among your audience.

Let us, therefore, take you through the benefits of business email hosting – why business email shows a level of trust, how added security protects your business, and how it makes you more organised.

Business email shows a level of trust

Trust is a crucial ingredient when you are dealing with your consumers. When businesses use a free email account, it doesn’t invoke a feeling of trust.

However, business email shows a level of trust.

Research has shown that professional email addresses help build trust among consumers. If you have an email address linked to your website, people tend to take you more seriously, and it helps create a feeling of trust among your prospective customers. A professional email address not just invokes a feeling of trust, but it can also serve as a marketing tool to boost your website traffic. When your professional email address is the same as your domain name, it becomes easier for your prospective clients to find your website. For example, when your email address is & your domain name is, it is not all that difficult to locate your website.

It makes you look more professional, trustworthy, and authentic.

Added security protects your business

Security is an issue that needs serious consideration by companies of all sizes. There is no harm in taking the necessary precautions. Without a doubt, added security protects your business. And, when you opt for a reliable email hosting service, you can rest assured that your company information in the form of attachments and other details will remain safe and secure from the prying eyes. When you don’t have to worry about security, you can focus more on streamlining your business processes.

Any company worth its name in the market in the email hosting service segment will provide secure HTTPS connections, spam and antivirus filters, firewall protection, and standard SSL encryptions. With these protections in place, it is difficult for unauthorised users to invade your privacy.

Stay more organised

A professional email address is not just easy to remember, more credible, and trustworthy, but it is also safe, helps you stay more organised, and you can use it for life.

Typically, people take you more seriously if you use a professional domain to send business emails. A business email address makes you look more credible and trustworthy. It is, therefore, crucial to have one to do well in the business landscape.

If you opt for a professional email address, you can use it to build your brand. You can use a brand-building signature and attach it with all your emails, which is a good way of taking your brand to your consumers and prospects.

Another benefit of having a professional email address is it helps your prospects to locate you in the online landscape. When your email address and your website address are the same, none of your prospects will have any problem.

A professional email address remains with you forever. For example, you don’t have to worry about losing it when you change your internet service provider (if you are using one of them).

Moreover, a professional email address helps you to stay more organised.

When you opt for a reliable email hosting service, you have an email account of your own. You can create different addresses for different departments to make your processes more organised. Whether you have four employees, eight employees, or more, you can create separate email heads to organise your workflow. For example, you can create,,,, and so on.

It gives a more professional and organised look to your workflow among your customers.

If you are looking for a reliable business email hosting service provider, you must contact vStacks Infotech now. What is the point in paying extra for inhouse servers, license fees, and IT staff? We have been in the cloud business for long, and we understand the importance of communication. Our hosting ensures that you don’t face problems in communicating with people within and outside your organisation.

Strategies to Follow to Reach Your GenZ Target Audience

Digital marketing has slowly become one of the most potent forms of marketing. Unless you add digital marketing to your scheme of things, it is tough to reach your target audiences these days. Influential marketing has gradually started to challenge traditional forms of marketing. When it comes to social media and marketing, people think it influences only the millennials. But this is not true at all.

You need to understand that influencer marketing is one of the most effective ways of reaching out to your target audience, not just for the millennials but also for audiences across age groups and interests. And, when we say people from all age groups and interests, it, of course, includes Generation Z or GenZ. Millennials are not the only ones hooked to their mobile phones. GenZ also spends a lot of their time on their mobile phones.

With consumer trust dwindling in brands’ marketing communication, people these days turn to their family and friends for a recommendation, And, this is where influencer marketing plays an extremely significant role.

Though influencer marketing is one of the best ways to promote your brand across all age groups, yet you need to understand that each group requires a different approach. Every age group differs in behaviour, interests, and needs. Hence, it is vital to customize your campaign per the needs of the age bracket you target.

It is not necessary that an influencer marketing campaign that is a hit among the millennials also generates the same traction in the older age bracket. That is why you need to customize your campaign to target them effectively.

And, if you are looking for marketing strategies to reach GenZ, then you are in the right place. Let us take you through who all constitute GenZ, how to market to GenZ, and the rise of TikTok on social media.

So, who is GenZ anyway?

Irrespective of the type of marketing, it is imperative for the brands to know their target audience thoroughly to reach them effectively. Hence, when you are planning to target the Gen Z, it is necessary to know a few things about them as well.

So, who is GenZ anyway?

Generally, people born from 1995 to 2010 are known as Gen Zers. Born and brought up in the digital age, this generation (also known as digital natives) is pretty comfortable in using online platforms and social media. They tend to spend a lot of their time on the online landscape.

And, what are the platforms that you need to choose to target the GenZ?

If you want to target GenZ effectively, you need to target these platforms:

  1. YouTube
  2. Instagram
  3. Snapchat

To effectively target GenZ, you need to make sure that you communicate your brand’s values to them. If your influencer campaign can put values into action, then your marketing strategy can resonate well with them.

Also, if you want to attract Gen Z, you need to be authentic and genuine. You can use micro-influencers to target them effectively because they listen to them.

You should also use social media to boost in-store purchases. Almost half of Gen Zers use Instagram to discover new brands. Hence, your influencer campaign for them must include Instagram’s in-app shopping feature. But it is vital to ensure that your content is appealing.

Marketing to GenZ

If you want to make your marketing campaign successful, it is vital to know your audience. If you don’t know your audience, you cannot target them effectively. Hence, if you want to reach out to your GenZ audience, it vital to know what they want, how they make their purchases, and things that can influence them.

You need to understand that marketing to GenZ is different from millennials. If you want to make your campaign effective, you need to understand their values and how they go about making their (read GenZ) purchases.

Gen Zers are independent, focused, hard-working, determined, responsible, and competitive.

So, why is it important to understand them?

It is important to understand Gen Zers because the youth culture is impacting the consumer culture in a big way across age brackets. Industries take the cue from Gen Zers.

Generation Zers have tremendous buying power, and you cannot ignore them. It is not their buying power alone that you need to factor in as a business. You also need to understand that they have a huge influence on their parents’ spending. And together, this forms a huge consumer block, which businesses cannot afford to ignore.

Generation Z and millennials have some similarities but have differences as well. They have a similar digital, social, and mobile behaviour, and both groups are early adopters of everything that can make their lives simple.

The differences include – privacy is more important to GenZ, they have more traditional values, and are more competitive than the millennials.

For Gen Zers, human equality, family, individuality, success, fiscal security, and transparency are extremely important.

So, what influences Gen Zer’s purchasing decision?

Two things that are extremely important to them are quality and value. If they don’t see value in what they are buying, they don’t go ahead and make the purchase.

Identity for Gen Z is also very important. Usually, they purchase an item if they think that it fits their unique identity, or if they believe that the product reflects their values.

Peers also influence the purchasing decisions of GenZ. They tend to take the advice of their peers before making a purchase.

Also, if you don’t make your products available in a mobile-friendly way, Gen Zers are unlikely to buy from you.

Generation Z believes in instant gratification. They want products and services that they can consume instantly.

Finally, what attracts GenZ to brands?

Gen Zers are upright in their approach; they follow what they preach. And, this is what they expect from the brands as well. Businesses that take a stand on important issues tend to leave an indelible imprint on this generation.

Generation Zers don’t like to remain in a make-believe world. Hence, if you want to target GenZ effectively, you need to make sure that your marketing messages are realistic.

They believe in striking an authentic two-way conversation. Hence, if you want to market effectively to GenZ, take them along.

This is TikTok’s Time

As marketers, it is important to know the platforms you need to choose to tap your audience. There are various social media platforms that you can use to reach your target audience. For example, you cannot ignore Instagram, YouTube, and Snapchat if you want to target the Generation Z.

But there is another platform that is catching the imagination of people, and it is TikTok.

Yes, this is TikTok time, and it has taken the internet world by surprise. TikTok is a machine learning social video platform from China that is gaining popularity by the day.

TikTok is growing rapidly, and as a brand, if you want to target Gen Zers, you should not ignore it.

TikTok is a mobile-first social content platform that offers short-form videos that are rich in music, dancing, comedy, trends, and intimacy. It allows you to follow people, browse popular videos, and explore hashtags.

You would think that it is just like any other content app like Instagram, Vine, YouTube, etc. out there, but it has much more to offer.

TikTok is unique because of two reasons – the type of content it offers and the content distribution system it adopts to distribute the content.

On this platform, everything starts and ends with sound. The sound here is an audio clip with a duration between 15 and 60 seconds, from music and dialogue clips to TV shows superimposed on top of your TikTok videos.

TikTok is changing the social media landscape altogether. We have been used to seeing different content coming from different sources, but TikTok is changing this concept. A new trend has emerged, where everyone seems to be making the same content – here the person doesn’t change the content, the content changes the person.

Hence, as a marketer, if you want to reach your GenZ audience, you need to add TikTok to your scheme of things.

What sets TikTok apart from others is its content distribution system. It uses AI and ML to evaluate your video and ranks it accordingly.

As a marketer, you need to understand that if you want to capture the imagination of your audience, you need to speak the same language as that of the TikTok users.

TikTok has become a mainstream app with celebrities and brands trying to figure out how to make their presence felt on the platform to exploit the huge market.

Hence, if you have in place a strategy to target your GenZ audience on TikTok, you are sure to get the first-mover advantage.

So, as a brand, how can you engage with TikTok?

There are three ways you can go about doing it:

You can advertise on TikTok. Your ad/s will be displayed when people load the app and when they scroll their feed.

You can also make your video content. But make sure that your content is original, you follow the trends, and use proper sounds.

You can also use influential marketing to promote your brand on TikTok. You can pay TikTok influencers to include your brand in the content they create or tag your TikTok account.

Soon, TikTok is going to improve its advertising platform. TikTok is also trying to find a way to facilitate shopping for its users so that they do not have to leave the app.

In the times to come, most brands will have a TikTok strategy to target their audiences, people across age groups will use the platform, and it will become a hub for e-commerce dealings.

If you want to tap your audience and are looking for an effective marketing strategy, you can contact vStacks Infotech now. We have been in the digital landscape for a long time, and we know what it takes to create an effective social media marketing strategy.


The Importance of Link Building

The online landscape has opened up a lot of opportunities for businesses, both big and small. After all, you can find most of your customers and prospects on the internet these days. Every business worth its name in the market now has an online presence. However, unless you rank well on search engines, you cannot prosper in the online arena. There are many things you need to do to improve your visibility online. Among them, link building is an important exercise you need to focus onto make your online journey relevant.

But it is crucial to understand that things in the SEO and link building world change thick and fast. Earlier, the focus on link building was on quantity, but now it hovers squarely on quality.

When it comes to link building, you need to know that acquiring high-quality links is a gradual process; you cannot create them instantly.

The quality and authority of pages where you create the links are vital parameters that determine how well you will rank on the search engine results.

Whether you outsource your link-building work to an SEO services company or you do it yourself, it is important to understand why link building is vital to your online scheme of things.

To help you understand the power of link building, let us take you through what is link building, what is your audience and what do they do, and the role of social media.

What is link building?

So, if you want to rank well on the search engine results, you need to know what is link building.

The process of getting hyperlinks or links from other websites to your site is called link building. A hyperlink allows you to navigate between pages when you are surfing the net. Search engines take a serious note of these links – they use links to crawl the web. Search engines crawl the link on all your website pages, and they also crawl the link on all the websites.

So, why is link building important?

Link building is extremely crucial for the success of your online journey because search engines use links to discover new web pages, and links help them determine how well they should rank those pages on their search results.

If you want to stay on top of the SEO and steer ahead of your competitors, it is vital to get high-quality links. There are many ways to build links. But as a website owner, you need to understand that it is not an easy process.

Who is your audience and what do they do?

Link building is important for SEO. But more than that, you need to focus on link building because it helps you drive traffic to your site.

Link building is important for SEO. But more than that, you need to focus on link building because it helps you drive traffic to your site.

It is, therefore, important to have in place a robust link building strategy.

However, if you want your link building strategy to be successful, it is vital to understand first who is your audience and what do they do.

If you want to grow as an organisation, you need to find a new audience. Hence, as a website owner, it should be your endeavour to keep expanding your audience. To expand your audience, it is important to understand your present audience and what is your ideal audience. For example, at vStacks Infotech, our audience initially consisted of web developers, but we wanted to expand our horizon and target digital marketers in general without losing our core audience base. We tweaked our content to attract our new audience, but to get their attention, we needed links from other websites in our content. And, with high-quality links in place, we acquired our new audience base. To know your audience, you need to do some research. Find out who your audience is, what do they want, and what you need to do to acquire a new audience.

Once you know your present audience and the new audience whom you want to acquire, you should make a list of websites that can help you to reach out to your new audience. If you get links from these websites, it will become easier for you to attract your new audience.

To make a robust link building strategy, you need to do some research about your present and future audience, then make a list of websites that can facilitate your efforts. Next, you need to create compelling content so that other relevant websites link to your content. Make sure that your content appeals to those whom you are trying to bring to your fold.

After producing the content, make a list of websites you think are in the same genre and could agree to link to your content. If your content is compelling and amazing, some websites on your list will agree to link to your content.

Next, reach out to those websites whom you have shortlisted and explain to them about your product and content so that they link to your page.

Lastly, don’t forget to exploit your social media options.

Get active on social media

If you want to do well in the digital world, get active on social media.

Social media is a powerful tool. Social media has transformed the marketing landscape. If you haven’t as yet started using social media to your advantage, then you are missing big time on opportunities.

If you leverage social media properly, it can give a big boost to your link building plan. If your content is compelling, original, and amazing, you can reach new audiences and get high-quality links by using social media. You can start by sharing new posts, blogs, updates, images, and videos on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc.

Getting active on social media is one of the best ways to increase engagement and attract new audiences. Using social media makes both your brand and site URL more visible. And, if your content is good, people share your post/s widely among their target audience, thereby increasing your chances of acquiring new audiences. Your chances of getting high-quality links increase substantially because social media can have a ripple effect.

When you get active on social media, it allows you to connect with blogs and marketing influencers, which can surely have a positive effect on your overall link building strategy. Social media not just improves your link building plan, but it also enhances your overall visibility.

If link building strategy seems to be a problem, you can get in touch with vStacks infotech now. We have been in the digital world for a long time, and we know what it takes to develop a robust link building strategy.

Do You Need to Get Your Website Redesigned?

Every business these days need to have an online presence. Unless you have an effective online presence, you cannot beat the competition. And one thing that is essential to make your online journey a success is a website. However, it is crucial to understand that a drab and dated website cannot make your online presence effective. What your business need is a modern, engaging, attractive, functional, and visible website. Your website is the face of your organisation, and you need to present the best you can to your customers and prospects to create a good first impression among them.

It is important to understand that a sloppy web design can hurt your business seriously.

You cannot realise your online goals if your website is unimpressive, outdated, difficult to navigate, and unresponsive. If this is your story, then you need to get your website redesigned.

Yes, when done in the right way, a website redesign can change the look and feel of your website. It can give your website the teeth to steer ahead of your competitors in the online landscape.

So, should you opt for a website redesign or not? Let us walk you through why you should consider a redesign, where to get started with a redesign, and why do you need to make your website mobile-friendly.

Why should you consider a redesign?

As a website owner, it is vital to understand why you should consider a redesign.

So, how do you know that your website needs a redesign?

Some of the things that can help you understand that it is time to get your website redesigned are:

If your website design is outdated, it is time to get your website redesigned. Yes, it is extremely difficult to get the desired results if your design is not up to the mark. Hence, if your website design is outdated, you need to redesign your website.

Another important thing to consider is your conversions/ sales. If there is a decrease in your conversion/ sales, you might need to get your website redesigned.

If you receive user experience or design-related complaints, it is time to get your website redesigned.

Another thing to consider is branding. If your website doesn’t fit your larger branding goals, then you need to get your website redesigned. Conversely, if you are rebranding your business, you need to consider redesigning your website.

If your website is facing any one of these issues, you need to consider redesigning your website.

Where to get started with a redesign?

Once it is clear that your website needs a redesign, it is vital to know where to get started with a redesign.

First, it is important to assess your needs – the number of pages you want for your new site, the number of unique pages you want, and what are the functionalities you want. You should also establish your goals so that you know how to realise them.

Next, it is vital to understand user personas. You need to find out who all visit your website and what do they want. Try to understand what they want and what you need to do to improve their experience.

You also need to understand how you are presently getting your visitors. Generally, you would know what works best for you – tradeshows, outbound sales team, or organic traffic from Google. It is important to know how you generate your traffic because it is going to impact your web design.

Also, find out how much time you need to complete the project. Whether you are doing it on your own or have hired a website redesign agency, don’t rush through the process. But one thing you should be careful about is content creation. Make sure that you have the relevant content when you need it.

Another crucial thing is to allocate a budget for the redesigning project. You need to know how much you can spend on the project before you take the plunge.

Yet another thing is to do a bit of research. Find out what your competitors are offering, and how you can improve your website to beat the competition.

Also, if you have to outsource your website redesign project, decide on the website redesign company that can successfully redesign your website, and designate a person who can oversee the project.

However, as a website owner, it is important to understand the process of website redesigning. Here are some of the things that you should keep an eye on at every stage – content stage, design stage, SEO, and development stage.

Content stage

It is vital to consider the sitemap of your website first. The sitemap is a list of all the pages on your website and the way they will relate to one and other. Start by analysing your current sitemap.

Then, an audit is done with the help of Google Analytics to find out how your current visitors are interacting with your website.

Next, a new sitemap is created based on the audit report. The process includes adding new pages, removing the redundant ones, and restructuring the pages that will best suit your website.

After this, you need to think about the content. You can pull out all the existing content from the website and place it in a central repository like Google Docs.

Next, work on the images. Collect all the stock photos you need for the project and keep them in a safe place like Google Drive.

Design stage

If you are getting confused about what to do first – the design or the content – you need to understand that you should work on both of them together.

Work on Homepage design first. When you settle your home design, it means you know what you need to do in all the other pages of the website in terms of fonts, colour, and the general design language.

Use design mockups to see how your website would look like in reality. If the agency you are hiring doesn’t show you the mock-up and presents to you the final design straight away, then you need to raise your eyebrow. It means the agency is working on an existing design template.

You can also use a wireframe to get an idea about how your website would look. While mockups are the exact replicas of the websites, a wireframe is a minimal outline of the website.

It is also important to select fonts carefully. Fonts have a huge impact on your web design because the majority portion of your website has a written text. It is advisable not to select more than two fonts for your website redesign project.

You also need to select the colour scheme very carefully. Make sure you don’t opt for more than two to three primary colours and two to three accent colours. Generally, contrast colours do well on websites.

You also need to select the images with caution. Make sure that they add to what you are trying to say.

You also need to know something about page templates. Not all your website pages can be unique. Many of your website pages would follow the same structure and layout, and these are page templates. You need to know that the more you try to create unique pages, the more you will have to pay, and the more time it will take to complete the project.


Also, when you get your website redesigned, you have to keep in mind the SEO factor. You should first assess your current website’s SEO status. It is always advisable to outsource your website redesigning project to a company that can factor in SEO.

Look for your top pages that are ranking well so that you can focus on them while redesigning your website.

You should retain as much of your URL structure as you can, and then use 301 redirects for different URLs.

Don’t play around with pages that are already ranking well on search engines like Google. What it means is this – you should not change the content, title description, and meta tag of pages that are ranking well on search engines. The bottom line is you don’t need to change anything if your page is ranking well on search engines.

Development stage

It is in the development stage that your website moves from the picture stage to a coded website on the internet.

The developer codes the website and then uploads it to a test URL.

Next, the website is integrated into a CMS after the front-end part of the development is complete. It is an important process because it helps you to edit and update your website.

Mobile design is an important aspect, and it is done in the development stage. Make sure that you use the mobile-first design so that your website displays properly on all the devices.

Also, ensure that you don’t bypass the quality assurance process. It is important to test the website again and again.

Another important aspect is training. You need to ensure that you know how to edit and update your website. That is why it is essential to get proper training. A reputed website redesign services company will train you adequately to do all of this and more.

Why should my site be mobile friendly?

As a website owner, you also need to know that it is extremely vital to have a mobile-friendly website. You should not expect to do well in the online arena if your site is not mobile-friendly.

Most of the people these days communicate and search for information on their smartphones. Today there are more smartphones than personal computers. Most of us access the net on our mobile devices. Hence, if you don’t have a mobile-friendly website, it is extremely difficult to do well in the online landscape.

If your site is not mobile-friendly, it will be difficult for your users to access it on their mobile devices. Mobile-unfriendly sites are difficult to read – your users will have to pinch and zoom in to read the content. Mobile-unfriendly sites offer poor user experience, and users don’t think twice before abandoning such sites. On the other, mobile-friendly sites offer excellent user experience because users don’t have any problem in reading and navigating these sites.

Mobile is crucial to the success of your business. Whether you sell products online or blog, it is vital to offer the best user experience. And, you can do it only when you take into account your mobile users. That is why making your site mobile-friendly is so crucial for your online success.

If you are looking for a website redesign services company, you can get in touch with vStacks Infotech now. We have been in the web design business for a long time to know what works best for clients in most of the verticals.

Google My Business – What You Need to Know?

Every website owner these days is aware of the importance of Google. You just cannot avoid and survive in the digital landscape without Google. Since most of the desktop searches happen on Google, businesses need to optimise their presence on Google. That is why to optimise your presence on the internet; business owners need to work on Google My Business listing.

Google My Business listing is a free listing service offered by Google that allows your business to show up on Google Search and Maps. Hence, as a business owner, you need to take full advantage of Google My Business listings.

So, what is Google My Business listing, and why is it important for your business?
Let us dive deep into what you need to know about Google My Business listings – why do you need a Google My Business listing, how to get started, and how to verify your business.

Why do you need a Google My Business Listing?

If you have an online presence, there is no way you can avoid Google. And, when you know that Google is important to your business, it is better to play by the rules they set. It is in this context that Google My Business listing assumes significance.
It is, therefore, vital to understand why do you need a Google My Business listing.
Google has always set very high standards for its users, and want them to have the best search experience. That is why it allows businesses to create listings so that their users can get the relevant information without wasting time – you get the info without even opening the website. Also, if you want to serve local traffic for a service business, you can optimise Google My Business without even having a brick-and-mortar location.

Google My Business listing allows you to put out accurate information about your business, which includes your contact information and phone number. What you need to do is click on and create an account for your business and put all the relevant information about your business. People who visit Google can view all the information you put out there when it throws up your result.

You might argue that you work hard on SEO, and your search engine presence is good enough, so why do you need to bother about managing your listings. But you will be surprised to know that businesses that verify their information through Google Business are perceived as reputable. It encourages people to call you up the moment they see you listed on Google because it reduces uncertainty about your business.
As mentioned earlier, with Google ruling the desktop search market, there is no way you can ignore Google listing. And, that is why you should always keep your information updated and current on Google listing. You need to understand that there is stiff competition in the business world, and many people are searching for a business like yours. If you keep your information current on Google, you might be able to beat the competition easily.
It is frustrating for business owners to search their details on Google Maps, and many find that they don’t have a strong presence on Google Maps. But when you are listed on Google My Business, you don’t have to worry about a strong presence because it helps you establish a rock-solid address. It becomes easier for your customers to find you when they are searching for a business in your niche.
Google Business Listing helps people find your business on Google Maps. Most people these days use their mobiles to search for a business on Google Maps. Hence, to optimise the experience of your mobile users, you should also consider listing your business on Google Maps. When you have an accurate Google Business Listing out there, it makes sure that your potential customers can contact you without any problem.
Google Business Listing also helps you in Local SEO. Local SEO is extremely important for businesses that want to increase their sales. You need to understand that local business search traffic is high-converting. Most people who search for local businesses tend to call a business or visit them personally in the next 24 hours. When you make sure that your phone number is listed on Google, you are sure to drive more traffic to your store.
Here is how Google Business Listing helps you:
You get to display the accurate records of your current number. With Google Business Listing, your potential customers can see your contact number.
Google doesn’t just display your phone number, but you also get to display your contact information to your potential customers. It is possible to link the correct map of your office address along with your office timings so that your potential customers can call you during office hours.
Google Business Listing also helps you to engage with your customers. You can read your customer’s reviews and respond to a few of them. It helps build trust with your potential customers who are seeing your reviews.
Also, you can add a photo to your business listing. Adding photos enhances trust and improves customer interaction. The number of calls coming to your office should see an uptick.
Google now allows you to create a short name/ URL for your business. It further enhances customer trust.

How to get started?

If you are new to Google My Business, here is how to get started:

You can start by visiting, and then enter your business name. Tap yes on the location and enter your office address. In case you serve other areas (apart from your location), then enter those areas as well. Next, select your business category (or a category that is closest to your business), and then select the contact details you want to display. Enter your phone number and your website URL, then click on Finish to verify your account.

A few things that you need to keep in mind while setting up your account:

NAP – It is the name, address, and phone number of your business. You need to ensure that your NAP details remain similar across all listing sites like Yahoo, Bing, Yelp, and Yellow Pages online.

Put in accurate operating business hours so that your customers can call you when you are available. You can include special operating hours around holidays and special events, as Google My Business allows you to do so.

Select categories that suit your business or one that is closest to it. Try to be specific while choosing your primary category. Choose the Secondary category that is closest to your business so that it is easy for your potential customers to find you.

You can add a photo of your business as well. If you want your potential customers to have a sneak-peek about your business, you can add photos of your products and services to your Google My Business profile. Even your customers can contribute photos to your listing. In your listing, make sure to include your profile photo, logo image, cover photo, and other additional photos. Don’t forget to update your images regularly.

Google My Business also allows you to write posts. You can share your businesses’ special moments, promotions, events, products, and even more. In your post, you can add an image, a link, call-to-action, and text. The posts you add here are displayed in Google Search and Maps results.
In the search results, Google has made it easy to access your Google My Business dashboard. When you search your business by name and address, you can access your Google My Business dashboard where you make edits and see an overview of your listing.

Reviews are important for businesses, and you need to manage them carefully. Positive reviews instil trust among your potential customers, while negative reviews do the opposite. Make it a practice to request your customers to leave a review. Also, make it easy for your customers to leave a review. You can also incentivise review writing for your customers. But don’t forget to respond to those who send in their reviews.

Don’t forget to monitor Listing insights. Businesses need to know how their customers interact with their business listing. Google My Business insights allow you to get an overview of how your customers interact with your business listing. From the insights, you get to know how your customers find your listing, where your customers view your business on Google, what actions your customers take, and competitive insights in your niche.

Verifying your business

First up, it is important to understand that verifying your business is a vital step in opening up a Google Business account. Your listing will not be displayed if it is not verified.
There are numerous ways of verifying your Google Business account, and you can do it via phone, email, postcard, instantly, or in bulk.
If you are opening up a Google My Business profile that has a physical location, the best way of verifying your business would be via postcard.
Here are the three most simple ways how you can verify your business account:
Sign in to your Google Business account (if you have not already created an account, do so) and select a business to verify.
Recheck your details – business address, phone number, and email address. Make sure that all your particulars are correct and add a contact name so that Google can address it to you.
The last step is to choose a way how you would like to get your account verified. You can select any of the following ways to get your account verified:
You can do so by mail – In case you decide to get your account verified by mail, click the blue button that reads MAIL. Patiently wait for a postcard from Google, it can take up to five days. As soon as you get the postcard, log into your Google My Business account and select “Verify Now” and enter the verification code, which is a five-digit code. And, if by any chance, you don’t get a postcard from Google, you don’t need to panic because you can revisit your Google My Business account and request another code.
You can also verify your account by phone – Select “Verify by phone” if you want to verify your account by phone. But before you select the phone option, make sure that you have entered your correct phone number. You will get the verification code on your phone – enter the code to verify your account.
Also, you can verify your account by email – Select “Verify by email” if you want to verify your account by email. Go to your inbox, and check out the mail you have just received from Google. That email will have a verification button – click the button, and your account will be verified.
If you have a problem setting up your Google My Business account, you can get in touch with vStacks Infotech now. We are a digital marketing company, and we know what it takes to conquer the digital world. Also, you can contact us for a robust SEO and Local SEO strategy so that you can do well on Google.

Single Page Websites – Do They Work?

Regardless of where you operate, you need to have an effective online presence these days to do well in the world of business. To have an effective online presence, you need to have a website in place. Websites can be single-page websites or multi-page websites. Your business operations determine whether you need a single-page website or you require a multi-page website.

But do single page websites work?

Will it serve your purpose?

To find out whether they work or not, you need to understand a few things about website design. It will help you to make an informed decision. Let us, therefore, take you through the pros of a single-page website, content requirements, and pros of a multi-page website.

Pros of a single-page website

Of course, single page websites have some distinct advantages. Here are some of the pros of a single-page website:

Single-page websites create a better user engagement – If you have a single-page website, it can deliver your messages and call to action to your users quickly. When users have to engage with only one page, it becomes easier for them to interact with the call to action that is present on your website. Your users don’t have to search for contact forms or buttons linking to your social media, as everything is there on one single page. Also, with attention spans taking a substantial dip, your chances of increasing user engagement increase because they have to surf only a single page.

Single page websites are easy to navigate – When we talk about website design, navigation is an important aspect that needs your consideration. And, since one-page websites are simple, they are much easier to navigate. People tend to leave websites that are difficult to navigate. Your users don’t get lost as they can on a complex multi-page website. It becomes easier for your users to get what they want on a single-page website. A single-page website usually has a menu bar on the top, which makes it easier for the users to reach where they want to go. Easy navigation means, your users have a better user experience.

A single-page website is more mobile-friendly – These days, your SEO efforts can go for a toss if you don’t have a responsive website design. When there is only one page to view, it generally offers a better user experience, even if you have to scroll the page. For example, viewing a single-page website is like viewing any of the social media platforms on your phone. Hopping from one page to another on your mobile phone can be cumbersome at times.

A single-page website can be more visually appealing – Since images work well on a single-page website, you can make your website more visually appealing. With all your content on one single page, you have a better chance of adding numerous high-quality photos on it. Adding high-quality photos to your site not just makes it visually appealing, but it is also good for your SEO efforts.

A single-page website is more affordable to build and easy to maintain – It is not just more affordable to build and maintain a single-page website, but it is also less time-consuming. Creating a one-page website is more affordable, and you always have the option of expanding it as and when the need arises. Likewise, it is much easier to maintain a single-page website. Whether you have to fix, add, delete, or remove something, it is easy to do it if you have a single-page website because everything is there on one page.

A single-page website offers a better conversion rate – Single page websites offer better conversion rates because your entire traffic goes to one single place

Lack of content

You need high-quality and relevant content to make a mark in the online arena. After all, content is king. Lack of content on any website, be it a single-page website or a multi-page website, can frustrate your visitors. It is generally difficult to find relevant and specific content on a single-page website because there is not much space to create content for different topics. On a single-page website, it is not easy to explain topics in-depth due to a lack of space. And, if your visitors are looking for specific information, and it is not available on your website, it is bad for your SEO efforts

Another thing that you need to think about is the metadata of a single-page website. There is only one set of metadata in a single-page website, which means you only have one title tag and description. When there are no other pages on the website, you only have the option of a single title tag. It can limit your chances of attracting visitors to your website because you only get one shot to lure them. It also means that you can have only a limited amount of specialised content to display.

On the other hand, a multi-page website can have metadata for various pages it contains, which means you can increase the specialised content for your users.

Pros of a multi-page website

As mentioned earlier, your business needs should determine whether you need a single-page website or a multi-page website. Here are the main pros of a multi-page website:

Scalability – A multi-page website design gives you unlimited scalability options. You can create as many pages as you want and expand and improve the navigation system to suit your visitor’s needs. It means you have endless navigation options to explore and choose. The depth of your website would determine the type of navigation design you choose.

Easy to navigate – A multi-page website has an easy-to-follow navigation flow. Multi-page websites have been around for quite some time now, and most people are familiar with these website designs, so it is not a big deal for them to navigate such sites. Also, most visitors expect to find multiple pages on websites. Till the time the navigation flow of your website is easy to follow – you should not have any problem with a multi-page design.

Boosts your SEO efforts – If you have several pages on your website, it can surely boost your SEO efforts. With no bar on the number of pages, you can add as many relevant and specific content pages to your website as you want. Though how you fare on search engines will depend on your overall digital marketing strategy, having relevant content on your website is a good start. When you have high-quality and relevant content on your website, it is bound to improve your SEO efforts.

Whether you want a single-page website, or you are looking for a multi-page website, you should get in touch with vStacks Infotech now. We have been in the business of website designing for long, and we know what it takes to design a good, feature-rich, and functional website.

Tips To Increase Organic Traffic To Your Website

If you want to do well in the world of business, you need to have a website in place. But not all websites are doing well on the internet. If you want to do well in the online landscape, you need to make sure that your website ranks high on search engines so that you can attract the requisite traffic. If your website ranks lower in the search results, it is difficult to get the desired traffic.

So, what should you do to get the desired traffic?

There are two things you can do to increase the traffic – you either take the paid route or try to increase it organically.

Increasing traffic organically is the best way to get sustained traffic. You, of course, can opt for a pay-per-click campaign if you want instant results. But it is not possible to keep running a PPC campaign to get the requisite traffic. The cost you invest in advertising and the returns you get overtime will not make for a profitable model. Hence, it is crucial to invest your time and energy in activities that increase your organic traffic.

According to Brightedge, more than half (51%) of all website traffic comes from organic search.

And, more than 40% of revenue comes from organic traffic.

Yes, organic traffic is what your site needs if you want to do well on the online circuit. The best part is you don’t have to invest your money to increase organic traffic.

So, what should you do to keep getting visitors on your website?

There is a lot that you can do to increase organic traffic to your site.

But before getting into what you should do to increase organic traffic to your site, let us try and understand the meaning of organic traffic.

What is organic traffic?

According to Techopedia, “search engine traffic refers to the visitors who arrive at a website by clicking search results leading to that particular website. Using a Web analytics program, a website’s overall search engine traffic can be segmented to show the percentage of search engine traffic for individual Web pages or site sections. Search engine traffic is used to describe traffic that a site has not paid for, in contrast to paid search engine traffic, which results from people clicking through on a sponsored search result or ad. Search engine traffic is also known as organic search engine traffic.”

Organic traffic is the traffic that you get from search engines like Google, Yahoo, and Bing. The traffic comes to your site from unpaid resources because your website ranks high on these search engines.

Organic website traffic can deliver visitors that are specifically looking for services or products similar to what you offer.

9 techniques that can increase organic traffic to your site

As a marketer or website owner, it should be your endeavor to increase organic traffic to your website. Organic traffic to your site is bound to increase if you rank on the first page of Google, and the traffic can exponentially increase if you rank in the top three positions or the featured snippet for a particular keyword.

Here are nine techniques that can help you increase organic traffic to your website:

  1. Don’t just optimize for search engines, instead optimize for your target audience – You need to know for whom you are writing your content. Try and create educational and informative content that resonates well with your buyers, which helps improve your SEO. You need to address the issues of your buyers and know the keywords they use in search queries. If you optimize only for search engines, it is not going to help you much.
  2. Make sure you use longtail keywords – Don’t just run after the most popular keywords in your market. It is important to use keywords that are relevant and specific to your products or services. Search engines like Google will identify your site or blog in due course, helping you climb the search rankings, and it will become easier for your customers to find you.
  3. Pay attention to blogging – If you want to increase your organic traffic, you cannot avoid blogging. It is the best way of increasing your organic traffic. It allows you to create relevant and meaningful content for your target audience. But make sure that your blogs are nicely written, informative, and original, which adds value to your audience.
  4. Connect to others on the blogging arena – It is important for you to read, comment, and link to other websites and blogs in your niche so that they can do the same for your content. It can increase and attract more prospects.
  5. Make sure you create high-quality content consistently – You need to write and publish high-quality content regularly and consistently. The more you produce high-quality content for your website or blog, more are the chances of attracting organic traffic.
  6. Work on your meta title, URL, and description – If you want to optimize your web page or blog post effectively, you need to work on the meta title, URL, and description. Make sure you convey your message clearly so that search engines can pick your content for specific searches. Also, ensure that you work on all your pages to optimize them properly.
  7. It is important to use internal links – It is necessary to create internal links. When you write blogs, you should always use internal links so that you can take your prospects to more relevant content present on your website. Creating internal links will help you keep your prospects on your site for a longer duration, which, in turn, can also improve your search engine rankings. But ensure that you don’t overdo internal linking.
  8. External links are also important – If you want to improve your rankings on Google, you need to ensure that your content has adequate external links from trustworthy and reliable sites. Google prioritizes websites that have external links. Connect to people in your niche, and ask them to connect to your site. Also, encourage your clients, friends, suppliers, and vendors to link to your site.
  9. You should use social media and exploit Google Analytics – You should use social media networks like Facebook, LinkedIn, Twitter, etc. to build your reputation on the internet. You can add a share button on your content so that your content can be shared extensively. But make sure that your content is worthy of sharing. Also, you should use Google Analytics to track your visitors. From Google Analytics, you can get to know where your prospects come from and the keywords they use. You can fine-tune your content strategy accordingly.

If you want to know more about how to increase traffic organically, you should get in touch with vStacks Infotech. We are a digital marketing company, and we know how to create a robust SEO strategy for your website. A robust SEO strategy, coupled with social media marketing, can ensure that you keep getting traffic organically.