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Four Ways A CRM Can Help Your Sales Team Achieve Their Targets

CRM Sales
 

53 per cent of top performing organisations adopt a CRM to improve their sales productivity – Brainshark’s Anne Lambert and Forbes Insights

The customer relationship management market in India is on a clear northwardly trip and is expected to sustain the double digit growth figure in the years to come.

As per Forrester Research, this age is the “age of customers”. Today’s customer is more informed, aware and impatient. You really have to work hard and keep up to their expectations if you want to retain them. Then, how do you do justice to your customers. The only tried and tested formula to increase customer satisfaction is to use a CRM system. And, one of the main reason for companies embracing a CRM is to provide their sales team the much needed thrust.

Be it a product or service, sales as we know is the backbone of almost all the organisations. A CRM system helps the sales team to better organise themselves to further add value to their customers. So, how does a CRM system help your sales team save time and perform better? Here are 4 ways that a CRM helps:

4 ways a CRM can help your sales team

1. It pays to understand the need of your customers

It always pays handsomely when you understand the needs of your customers. When there are hundreds of customers to manage, understanding everyone’s need before you call them up is a tough ask. How much time do you spend on digging out information before making a call to your client? Sifting through each email and message anyways would take up a lot of your time. This is where your CRM system would help you.

Instead of wasting hours, you can get the relevant information in a few minutes if you go through a CRM system. Your CRM is the powerhouse of all your customer’s information. Stored in one single location and available for each member of your team, you can get all the details you are looking for. From their preferences to their purchase history, a CRM software throws up each and every detail. You get to see all the present and past interactions that anybody has had with the customer from the company.

This allows you to provide personalised service to your customer and that is what clients these days look for.

2. Stay up-to-date and connected

CRM features like email integration, shared calendars and document templates keeps everyone in your team connected and informed. You also get to see which selling patterns work best for your line of product or service. It also improves communication between your sales team and the management.

3. Save time

As all the customer data is stored in one place you don’t need to waste time when searching for client information. You don’t have to go through all your email for one single data. Moreover, utility of cloud based CRM gives your sales team the access of client communication, sales analytics, task management and forecasts from anywhere and at any time. This gives them more time to concentrate on their primary task of selling. The misconception of sales people that they would have to spend more time on entering data into the CRM system is a misplaced notion.

4. Improves efficiency and productivity of your sales team

Working hard is good, but doing it smartly is certainly better. Business cards, notepads and spreadsheets are bygones. A CRM system provides a 360-degree view of all your clients, every single bit of information is available in one place. No more hunting for leads. You don’t have to waste time on generating good leads. You get more quality time to concentrate on your sales call. It helps achieve your target much faster.

A CRM system assists your sales team to optimize their day-to-day schedule and set the right priorities. You are able to contact your prospects on time and none of the client is ignored. This increases your efficiency and productivity.

If your organisation is not using a CRM system then your sales team is missing out on revenues big time. You should get eZnetCRM now.

eZnetCRM is a cost effective CRM which is easy to navigate that can take care of all your sales teams’ requirements.

eZnetCRM also provides a complete overview of all your customers and business. It increases efficiency and productivity of your sales team driving revenue for your organization.

Six Tips Of How To Select A Web Design Company That Can Create And Maintain Your Website

Web Design Company
 

With growing digitisation, mobile connectivity and Internet penetration, India has thrown open a plethora of opportunities on the World Wide Web which is waiting to be tapped.

If you are a businessman in India, but still don’t have a website, you are probably missing out on revenue big time. And, if you have a business along with a website, but are still not getting the desired results then you need to do a rethink on strategies front.

The main purpose of a website is to increase footfall and augment profits. If you do not have a website, or are not getting enough visitors then you need to read on.

Selecting a web design company for making and maintaining your website is a crucial decision to make. You should carefully weigh your options, do some research on your own and then finalise. Here are 6 tips that you should follow when hiring a web design company for designing and upkeep of your website.

6 tips of how to choose a web design company

1. Should have sufficient experience

It is important to look for a company that is established and has ample experience. You can gauge this from their number of years in operation, clients they work for and the portfolio they carry. A long term approach is always more paying. Hence, a company that is professional, has stable business operation and can take care of your long term needs is what you should look for.

Do not try to save money and hire an agency or an individual just because their services are relatively economical. This most often than not will prove to be detrimental to the success of your business.
Also, ensure that the company you are dealing with is not outsourcing the job to a third party. Therefore, the company that you engage with should have their own web developers and support staff.

2. Get your website mobile friendly

Smartphone market in India is growing at a fast pace. Many Indians now view sites on their mobile devices as well. Make sure that the company you hire makes your website mobile friendly. A must for the success of your organisation.

3. Your website should be on a CMS platform

It is your website and you should always have access to its content, whether for an update or edit. There are several content management options available. Make sure the company you hire uses a content management system or CMS software that has easy to use interface. If not on a CMS, editing or adding content would become very expensive. WordPress or Joomla are a few open source platforms, while Wix or Squarespace are proprietary based.

4. How much will they support

Support is an important function which you cannot do without and it is better that the terms are spelt out in advance. The company you hire should be able to provide timely, reliable, knowledgeable and cost effective support. Changes on the World Wide Web happen at a lightning fast speed, a professional help therefore is a must. From email to hosting and domain name to using the content management system, you might need their help at every step.

It is always better to get support from the company that is designing your website.

5. Work out the costing and timeline in advance

Based on your requirement, prices of websites can genuinely vary. The cost of your website would increase if you are looking for specific functionalities, or if the design is too intricate or if there are a number of pages. But, everything in terms of what you have to pay, depending of course on your requirement, should be worked out in advance.

It is also very important that before finalising the agreement you ask the company whether they can meet your timeline. Being professionals they ought to honour what they commit.

6. You should own the content and designs of your website

This is another significant mistake which should be avoided. Again, before getting into a deal you need to ask them whether they are ready to hand over all the proprietary rights of the website to you. In case your company is looking for investment capital, you should be the owner of the content and design of the website.

If you have a business and do not have a website or if you are not getting the desired results from your site you should immediately get in touch with vStacks Infotech now.

vStacks Infotech is a professional web designing services company which provides 24X7 expert support. They have ample experience to meet all your web design requirements.

At vStacks Infotech we show you how to harness the full potential of the internet. For improved growth and enhanced customer satisfaction contact us today.

Five Tips To Make Your E-commerce Business Successful

E-commerce
 

According to Statista, Indian mobile phone internet user penetration is expected to reach 37.36 percent of its total population in 2021.

With the growing digitisation, expanding mobile smartphone market and ever increasing middle class aspiration, India is one of the most promising ecommerce markets worldwide. If you are planning to be part of this internet revolution and want to start your online store you are at the right place, read on.

It is right that there is a lot of scope in an ecommerce business, but not everyone is making big money. Why?

There is tremendous amount of competition in the ecommerce industry. Everyone it seems wants to make it big like Flipkart, Snapdeal or Myntra. Sure, you can emulate them, but you need to have a strategy in place, work hard and most importantly understand what is right for your ecommerce business.

5 tips to make your ecommerce business a success

To make a mark in the ecommerce industry that is poised to touch 5.092 trillion rupees in 2020 (estimated ecommerce retail sales according to eMarketer), you need to follow some ground rules. Here are 5 tips that can make your business a roaring success:

1. It pays to invest in web design

Perception plays a crucial role in the virtual world. A positive opinion can result in a conversion, while a negative view would lead to clients abandoning your site. A professionally designed website reassures the client, while a slapdash design raises suspicion. There are too many frauds happening on the internet every day. Your site needs to look genuine and appear convincing. After all, the person who is spending his or her hard earned money to purchase merchandise from your site needs some reassurance upfront.

This is where a website high on quality wins the race. Hence, the reason why you need professionals to work on your website.

2. Strategize before the launch

A well thought out strategy before the launch can take your ecommerce business to greater heights. On the contrary, an ill-planned launch can take the steam out of your business.

To start with, think if your business can have a niche of its own. Decide on your marketing plans in advance. Also, firm up your SEO and social media tactic appropriately.

3. Hunt for your customers

There are many ecommerce businesses on internet, some are thriving, while others are struggling to cope. If you want your online store to do roaring business then you have to work hard to achieve it. It is your responsibility to bring customers to your site.

Find out where you will get your target audience. You need to figure out what works for you – social media, PPC advertising or link building. To make your ecommerce business successful driving customers to your site is the only alternative.

4. Have fast web page load speed

This one can kill your sales. Nothing is more frustrating than slow web page load speed. Customers these days do not have the patience to click and wait endlessly for the product page to load. If it takes a lot of time then customers most often than not abandon your site and try another site. And, customers abandoning a site is the worst that can happen to your ecommerce business because studies show that most of them never come back.

It has been conclusively proven that even a one second lag in page load speed can cost an ecommerce major millions of rupees.

5. Let your customers vouch for your site

A satisfied customer is an asset for your business, make them your brand ambassadors. Add a page of reviews and testimonials on your site. Nothing can be more credible than customers themselves vouching for the veracity of your products or services. This is a sure shot way of increasing your sales.

6. Make sure your checkout process is fast

Complicated and slow checkout processes are a big irritant with customers. Always ensure that your checkout process is fast, simple and easy. The easier the checkout process greater would be the sale generation. Create several payment options for your customers, save their billing details and eliminate account creation to make the checkout process smooth and simple.

In case you are planning to start your ecommerce business, or if you are not getting the desired result from your online store, contact vStacks Infotech today.

From a great website design to planning and fast web page load speed to managing your social media campaign, vStacks Infotech can actually make your ecommerce dream a reality..

vStacks Infotech is a professionally managed company that provides complete ecommerce solution to your business.