The Importance of Link Building


The online landscape has opened up a lot of opportunities for businesses, both big and small. After all, you can find most of your customers and prospects on the internet these days. Every business worth its name in the market now has an online presence. However, unless you rank well on search engines, you cannot prosper in the online arena. There are many things you need to do to improve your visibility online. Among them, link building is an important exercise you need to focus onto make your online journey relevant.

But it is crucial to understand that things in the SEO and link building world change thick and fast. Earlier, the focus on link building was on quantity, but now it hovers squarely on quality.

When it comes to link building, you need to know that acquiring high-quality links is a gradual process; you cannot create them instantly.

The quality and authority of pages where you create the links are vital parameters that determine how well you will rank on the search engine results.

Whether you outsource your link-building work to an SEO services company or you do it yourself, it is important to understand why link building is vital to your online scheme of things.

To help you understand the power of link building, let us take you through what is link building, what is your audience and what do they do, and the role of social media.

What is link building?

So, if you want to rank well on the search engine results, you need to know what is link building.

The process of getting hyperlinks or links from other websites to your site is called link building. A hyperlink allows you to navigate between pages when you are surfing the net. Search engines take a serious note of these links – they use links to crawl the web. Search engines crawl the link on all your website pages, and they also crawl the link on all the websites.

So, why is link building important?

Link building is extremely crucial for the success of your online journey because search engines use links to discover new web pages, and links help them determine how well they should rank those pages on their search results.

If you want to stay on top of the SEO and steer ahead of your competitors, it is vital to get high-quality links. There are many ways to build links. But as a website owner, you need to understand that it is not an easy process.

Who is your audience and what do they do?

Link building is important for SEO. But more than that, you need to focus on link building because it helps you drive traffic to your site.

Link building is important for SEO. But more than that, you need to focus on link building because it helps you drive traffic to your site.

It is, therefore, important to have in place a robust link building strategy.

However, if you want your link building strategy to be successful, it is vital to understand first who is your audience and what do they do.

If you want to grow as an organisation, you need to find a new audience. Hence, as a website owner, it should be your endeavour to keep expanding your audience. To expand your audience, it is important to understand your present audience and what is your ideal audience. For example, at vStacks Infotech, our audience initially consisted of web developers, but we wanted to expand our horizon and target digital marketers in general without losing our core audience base. We tweaked our content to attract our new audience, but to get their attention, we needed links from other websites in our content. And, with high-quality links in place, we acquired our new audience base. To know your audience, you need to do some research. Find out who your audience is, what do they want, and what you need to do to acquire a new audience.

Once you know your present audience and the new audience whom you want to acquire, you should make a list of websites that can help you to reach out to your new audience. If you get links from these websites, it will become easier for you to attract your new audience.

To make a robust link building strategy, you need to do some research about your present and future audience, then make a list of websites that can facilitate your efforts. Next, you need to create compelling content so that other relevant websites link to your content. Make sure that your content appeals to those whom you are trying to bring to your fold.

After producing the content, make a list of websites you think are in the same genre and could agree to link to your content. If your content is compelling and amazing, some websites on your list will agree to link to your content.

Next, reach out to those websites whom you have shortlisted and explain to them about your product and content so that they link to your page.

Lastly, don’t forget to exploit your social media options.

Get active on social media

If you want to do well in the digital world, get active on social media.

Social media is a powerful tool. Social media has transformed the marketing landscape. If you haven’t as yet started using social media to your advantage, then you are missing big time on opportunities.

If you leverage social media properly, it can give a big boost to your link building plan. If your content is compelling, original, and amazing, you can reach new audiences and get high-quality links by using social media. You can start by sharing new posts, blogs, updates, images, and videos on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc.

Getting active on social media is one of the best ways to increase engagement and attract new audiences. Using social media makes both your brand and site URL more visible. And, if your content is good, people share your post/s widely among their target audience, thereby increasing your chances of acquiring new audiences. Your chances of getting high-quality links increase substantially because social media can have a ripple effect.

When you get active on social media, it allows you to connect with blogs and marketing influencers, which can surely have a positive effect on your overall link building strategy. Social media not just improves your link building plan, but it also enhances your overall visibility.

If link building strategy seems to be a problem, you can get in touch with vStacks infotech now. We have been in the digital world for a long time, and we know what it takes to develop a robust link building strategy.