In today’s digital landscape, having a strong online presence is essential for businesses to thrive. Pay-Per-Click (PPC) advertising is a highly effective strategy that can help businesses reach their target audience, increase website traffic, and drive conversions. In Noida, a bustling city in India’s National Capital Region (NCR), businesses can benefit greatly from partnering with a reputable PPC service provider. Let’s explore how a PPC service provider in Noida like vStacks Infotech, can boost your online presence and drive business growth.

What exactly is PPC advertising?

PPC advertising is a digital marketing model in which advertisers pay a fee each time their ad is clicked. It allows businesses to display their ads prominently on search engine results pages and other online platforms, ensuring maximum visibility to potential customers. With Noida being a hub for businesses across various industries, competition is fierce, making it crucial for companies to employ effective marketing strategies to stand out. This is where a PPC service provider comes in.

Why partner with a PPC service provider in Noida?

Partnering with a PPC service provider offers numerous benefits. Some of these are:

• Industry experience: Such professionals possess the expertise and experience to develop effective PPC campaigns tailored to your specific business goals. They conduct thorough research to identify the most relevant keywords and phrases that resonate with your target audience. By optimising your ads with the right keywords, they ensure that your ads appear prominently when users search for related products or services in Noida.
• Ad management: A PPC service provider employs strategies to enhance the quality and relevance of your ads. They create compelling ad copies that capture users’ attention and entice them to click. They also optimise landing pages to provide a seamless user experience, ensuring that visitors are directed to relevant and engaging content on your website. By delivering a positive user experience, you can increase the likelihood of conversions and drive business growth.
• Target local customers effectively: Noida is a vibrant city with a diverse population, and businesses often aim to attract customers within specific geographic areas. A PPC service provider can set up location-specific targeting, allowing you to focus your advertising efforts on Noida and its surrounding regions. This geo-targeting strategy ensures that your ads are seen by potential customers who are more likely to engage with your business.
• PPC campaign management: They track key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Based on the insights gained from these metrics, they make data-driven adjustments to improve campaign performance. By optimising keywords, adjusting bidding strategies, and refining ad copies, they ensure that your PPC campaigns deliver the best possible outcomes.
• Cost-effectiveness: They help you set and manage your advertising budget efficiently. With their expertise, they can allocate your budget strategically across different campaigns and channels to achieve the highest return on investment (ROI). By targeting specific keywords and optimizing ad placements, they can minimise wasted ad spend and ensure that your advertising budget is utilised effectively.

As we can see partnering with a PPC service can significantly impact your online presence and business growth. In a competitive market like Noida, leveraging the power of PPC advertising can give your business a competitive edge. So, if you are looking to boost your online visibility, attract more customers, and drive business growth, consider partnering with a reputable PPC service provider in Noida like vStacks Infotech, today.

Digital marketing has become an integral part of any business’s success in the modern age. With most people spending a significant amount of their time online, businesses need to have a strong online presence to attract and retain customers. This is where a digital marketing company in Noida, such as vStacks Infotech, comes in.

Noida is a city located in the National Capital Region of India and is a hub of technology and business. With a population of over 600,000, Noida offers a significant market for businesses to tap into. A digital marketing company can help businesses reach this market and beyond by providing various digital marketing services.

Services offered by digital marketing company in Noida

• SEO or search engine optimisation: SEO involves optimising a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. By ranking higher in SERPs, businesses can attract more organic traffic to their website, which can translate into more leads and sales.
• SEM or search engine marketing: SEM involves placing ads on search engine results pages for specific keywords and phrases. By targeting the right keywords and using effective ad copy, businesses can attract potential customers who are actively searching for their products or services.
• Email marketing: Email marketing involves sending targeted emails to potential and existing customers. By providing valuable content and personalised offers, businesses can increase customer loyalty and drive more sales.
• Content marketing: By creating high-quality content that is informative and engaging, businesses can attract potential customers and establish themselves as thought leaders in their industry. A digital marketing agency can help businesses create and distribute effective content that resonates with their target audience.

In addition to these services, a digital marketing company in Noida, such as vStacks Infotech, can also provide website design and development services. A well-designed website that is optimised for search engines and user experience can help businesses attract and retain more customers. A digital marketing agency can create a website that not only looks great but also functions seamlessly.

As we can see, a digital marketing agency can provide various services that can help businesses reach their target audience and achieve their marketing goals. By leveraging the power of digital marketing, businesses can increase their online visibility, attract more customers, and drive more sales. With the right digital marketing strategy and a reliable digital marketing partner, businesses in Noida can achieve success in the digital age.

Digital marketing encompasses all marketing efforts that use the Internet. That is, when marketing activities are done over the Internet, this kind of marketing is known as, digital marketing. Here in, we utilise digital channels, such as search engines, email, websites, social media, etc., in order to connect with existing and potential customers.

Unlike old-style marketing, the digital version allows you to reach a larger audience and target more probable prospects, which makes way for a higher conversion rate. Furthermore, it is more cost-effective, compared to the traditional ways of marketing. At the same time, it also enables you to measure success and make adaptations in marketing strategies, as you move ahead.

Marketing is all about selecting the correct channels to touch your target audience well. The key to effective marketing has always been about connecting with the right set of audiences, in the right place, and at the right time. As businesses see people near them glued to their screens, digital media becomes the preferred channel for them to launch their marketing pitches. They are using effective digital marketing strategies to reach out to customers and ensure significant commercial benefits.

Advantages of Digital Marketing

It becomes nearly impossible, viewing the humungous costs involved or cumbersome modalities while creating a marketing campaign that aims to touch its audience across the globe. But, as we move from traditional methods to digital, we see that happening, and much more cost effective now. Even a small business owner can now, via online means, reach out to an international audience. This online openness has unlocked many growth opportunities for businesses to explore, as it gives them a combination of global reach and visibility.

The best part of this visibility enhancement is that global visibility does not obscure the local appearance. Try searching out ‘Grocery Store near me on a Search Engine, and it will give you a relevant result. Local Search Engine Optimisation (SEO) and locally targeted advertisements can be beneficial for businesses trying to bring more customers to their doors. Earlier, it would take you to print out flyers and distribute them around, with newspapers, but not anymore.

Digital marketing allows you to extract data to see which set of audiences will work best for you and optimise your campaign around them. SEO, PPC (pay-per-click), or through information, already fed to social media, you could locate your target audience.

How to select the best digital marketing agency in Noida?

You may be operating your business from the Silicon Valley of the USA, India, or UP (Noida), you require a digital marketing agency, as keeping a dedicated team of digital marketing professionals could not be economically viable in most cases. It is crucial to know how to select the best online marketing agency for your business.

To start with, make sure you identify your digital marketing goals. Then, list a few probable digital marketing agencies that keep popping up to you, as you browse the Net. Shortlist the agencies that have an organised easy-to-use Website, loading quickly and professionally designed. Then you can ask them to share their keyword ranking statistics. If the keyword ranks are encouraging, you can be sure that they are good at SEO as well.

Digital marketing takes time to deliver the desired results, so you should always be prepared for a long-term relationship, with your agency. But, at any stage, don’t overlook the process they follow. The agency you hire should not have any problem in formulating a custom program of digital marketing strategies to suit your needs and goals. You also need to find out the techniques and methods the agency would use to learn the key processes of your industry, or if they had done a similar marketing campaign in the past. Finally, don’t forget that value is more important than price.

If you are based out of the Delhi-NCR region and are looking for a reliable digital marketing agency in Noida, you should get in touch with vStacks Infotech now. We are a full-service digital marketing company, and we know what it takes to make your business more visible online. We have done it already, and keen to do it for you.

Engaging with their target audience is the most vital thing for every business. There are many channels available these days to engage your audience. Companies use many mediums to convey their messages to customers and prospects. Among many channels, social media is now one of the most crucial spaces to engage your audiences. To beat the competition and do well as a business, you need to be active on social media.

Social media is a vast domain. You have social networking sites like Facebook, Twitter, and LinkedIn, image sharing & messaging sites such as Instagram and Snapchat, social blogging sites like Medium and Tumblr, social community and discussion sites, and video sharing sites like YouTube and Vimeo. You need to tap each one of them effectively to reach and engage with your audience.

From writing a blog and sharing images to uploading video content, you need to have a robust social media marketing strategy to reach and engage effectively with your existing customers and prospects.

However, when you formulate your social media marketing strategy, you need to pay special attention to video content.

Why?

The reason why you need to focus on video marketing is – because the video content is capable of getting you more shares and conversions than any other type of marketing content.

But to make your video marketing successful, you need to understand that your video content needs to be engaging and it should have the right specs.

If you are already doing video marketing but are not getting the desired results or in case you are starting your video campaign, then you are in the right place.  Let us take you through how video gets you noticed on social media – know the specs before you get started, types of content you could post, and ideas to get you started with video.

Know the specs before you get started

If you want to generate higher and better engagement with your audience, then you need to tell (read the video) your story in the right manner. A lot goes into making a video. From subtitles and length to details and sound, you need to get everything right to make your video more engaging and interesting.

However, the first thing you need to get right is this – know the specs before you get started.

When it comes to video content, it is important to understand the specs first. Let us take you through the video specs of Facebook and Instagram.

Facebook video specs

On Facebook, the most common type of video comes from shared posts. There can be two orientation for this type of video content – Landscape and Portrait. Here are the video specs for both:

For Landscape and Portrait, the recommended video dimension is 1280 x 720, and the minimum width is 600 pixels.

The Landscape aspect ratio is 16:9, and the Portrait aspect ratio is 9:16.

For mobile, the aspect ratio for both is 2:3.

The maximum file size is 4 GB.

The recommended video formats are .MP4 and .MOV.

The maximum video length is 120 minutes.

The video max frames 30fps.

In the case of character limits, the maximum count is 2,200 characters. If a link is used, then the recommended count is 90 characters. The headline should not be more than 25 characters. And, link description should not be more than 30 characters.

Similarly, there are different specs for 360 video, Facebook video ads, carousel video ads, collection video ads (mobile), canvas video ads within news feeds, autoplay video within canvas ads, Slideshow video ads, and Facebook stories.

Instagram video specs

Video content is also extremely popular on Instagram. Here are the specs for in-feed video – Landscape, Square, and Vertical:

For Landscape video, the minimum resolution is 600 x 315, for Square video, the minimum resolution is 600 x 600., and for Vertical video, the minimum resolution is 600 x 750.

The aspect ratio for Landscape is 16:9, for Square, it is 1:1, and for Vertical, it is 4:5.

The file size for all formats is a maximum of 4 GB.

The recommended video formats are .MP4 and . MOV.

The maximum video length is 60 seconds.

The video max frames at 30fps.

In the case of character limits, the maximum caption is 2,200 characters, and the caption recommendation is 125 characters.

Similarly, there are different specs for Instagram video ads, carousel video ads, Instagram stories, and Instagram TV.

Hence, if you want your video marketing to be successful, you need to make sure that you follow the specs of each platform.

Types of content you could post

The more engaging and interesting you make your video content, the more people will consume it.

What makes for interesting content?

If you know the types of content you could post, it would make things much easier for you. Isn’t it?

Let us give you a brief on some of the topics that are known to perform better on social media:

• Interview/ Q&A – People just love to engage with informative interviews and Q&As that tend to answer your questions. You can sit with one of your team members and make it look like an interview. Or, if you are planning to go solo, then you can opt for the Q&A format.
• Behind the scene – People are curious to know how you do your work. It is a good idea to make a video highlighting those who work for you. You can highlight your company culture and connect with your audience.
• Product or feature video – Brands’ social media posts hugely influence your consumer’s buying decision. If you want to highlight a product or market a specific feature, video is the best bet to reach your audience. A social media post is more convincing than an ad.
• Live videos – Live streaming is now a common feature offered by most platforms. You can go live and interact with your audience for better engagement. It is the right format for behind-the-scenes, Q&As, and event content.
• Promos and deals – Most of your customers are interested in a deal. You can put out a stimulating video announcing a sale or deal to catch their attention.
• User-generated content – User-generated content can look more convincing. You can ask some of your loyal customers to share their content, which you can repost. User-generated content can also create more engagement.
• Contests – Holding a contest is a great way to engage with your audience. You can create a video to promote your contest. You can also make a video to announce the winners. Alternatively, you can go live to interact with your audience and announce the winners.
• Announcements – If you have major news like expansion, product launch, or an acquisition, you can make a video and let your audience know about it.
• Events – You can post your event videos. Make the video more interesting by interviewing select attendees.
• Breaking news – People these days use social media to get their daily news fix. Breaking news and participating in trending topics is a great way to engage with your audience. But be careful of newsjacking. You can put out a video if you have a breaking news about your organisation. You can also make a video sharing your views about an important event.
• How-to and Tutorials – How-to and tutorial videos are extremely popular these days. You can make these videos to interact and engage with your audience. When done in the right manner, these videos can fetch great results.

Ideas to get you started with video

YouTube’s consumer base is growing at a rapid pace. The reason for this is simple – video consumption is on the rise. If you have just started your video marketing or in case you are not getting the desired results from your present campaigns, then here are ideas to get you started with video:

“Getting to know you” videos

“Getting to know you” videos are the most common beginner YouTube ideas that you can start with.

• You can make videos –Introducing yourself – Introduce yourself – who you are and what do you do. What should your audience expect from you? You can also make a video welcoming people.
• Introducing your company – Make a video to tell your audience what you do and introduce them to your business.
• Introducing your team – Make a video to let people know who all help your organisation run.
• Introducing family and friends – Introduce your family and friends to your audience.
• You can also start vlogging – Just like blogging, you can start vlogging, which is a nice way to engage with your audience. Vlogging can be on any topic – educational, entertainment, or personal.
• Make an explainer video – You can make an explainer video to introduce your product, service, or company.
• Create a tour video – People like to know what goes behind the scene in making a product. You can let your audience take a sneak-peak into your office.
• Another popular format on YouTube is “a day in the life” – People on YouTube love to know what you do and how your day pans out. Make “a day in the life” video of your typical day.
• Create culture videos – Let people know what culture you follow in your organisation. Make videos that bring out a fun and positive culture of your organisation.
• Shoot “behind the scenes” videos – Let people know what goes on behind the scenes in your organisation.
• Share facts with your audience – Make a video to let your audience know some facts about yourself.

Draw my life – Narrate your key events and experiences through draw my life videos.

Educational and tutorial videos

• DIY video – DIY videos are extremely popular. Show your audience how they can do a particular job without any external assistance.
• Tutorial or how-to videos – These are also immensely popular on YouTube. You can upload videos on how-to learn piano, guitar, etc. – the possibilities are many. How-to set up your new phone or how-to look young, etc.
• Cooking tutorial videos – These videos are also massively popular on YouTube. Teach people how to cook their favourite dish.
• Product tutorial videos – Teach people how to use different products, could be yours, or someone else’s.
• Explain a concept – You can make a video explaining a concept. For example, if you are good at maths, you can solve a tricky problem, or if coding is your forte, you can explain a complex coding problem.
• Workout videos – When it comes to fitness, many people check out YouTube on how to do a particular exercise. You can make workout videos and post them.
• Webinar or presentation – If you conduct webinars or give presentations, you can put them on YouTube so that people can watch it when they have time.
• Infographic videos – If you want to share numbers and statistics, you can make infographic videos to engage with your audience.
• Whiteboard video – It is an animated video where someone draws on a whiteboard. If you have a complex idea to explain to your viewers, you can make a whiteboard video to engage with your audience.
• Q&A videos – If you want to answer frequently asked questions about your product or business, you can put a Q&A video to make things simple and easy for your audience.
• Myth-busting videos – If you want to bust some myths, you can put out myth-busting videos to clear the air.

Review videos

• Product reviews – Many people go to YouTube to check out product reviews. It is one of the most popular types of content on YouTube. Before making a purchase, many people check out product reviews on YouTube. You can upload your product reviews so that it can help your prospects firm up their decision.
• Movie review – You can also share your opinion on a movie that you have recently watched.
• Book review – The same is true for a book as well. You can share your opinion on your latest read.
• Game review – Just like movie and book, you can share your opinion on the latest game you have tried.
• Testimonials – If you have a business, you should post testimonial videos. It should be part of your business strategy because it develops trust among your audience.

Fun video ideas

• Comedy or skits – If you can make people laugh, you should make videos and post them on YouTube. Funny videos can go viral quickly.
• Music video – If you are into music, you can make videos and upload them on YouTube.
• Prank videos – People love prank videos. If you can make prank videos, then you should start putting them out on these platforms. People just love harmless pranks.
• Funny and cute baby videos – People love to see funny and cute baby videos. You can make them and post them on YouTube.
• Funny animal videos – People also love to watch funny animal videos. Kitten or puppies can go viral on social media if you can make funny videos.
• Challenge videos – YouTubers love challenge videos (for example, the Ice Bucket Challenge). Remember not to compromise safety.
• Parody video – Give a popular video, song, or movie a spin of your own by making a parody video.
• Bloopers – You can put out a funny blooper video on YouTube, which your audience will love to watch.
• Lip syncing or singing – YouTubers love these videos. You can try them out to reach out to your audience.
• Magic tricks – If you know a few tricks, make a video of them and put it on YouTube. People love to watch magic tricks.
• Walkthrough video – Video game walkthrough videos are extremely popular on YouTube. If you are good at some of them, make a video and put it on YouTube.
• Speed-run videos – Can you finish a popular game quickly? If yes, you can show off your talent by capturing it in speed-run videos. These are very popular on YouTube.
• Highlight reel – If you are good at action sports like skateboarding, snowboarding, skiing, surfing, etc., you can show off your skills proudly. YouTube has active communities for all these sports, and it can help you in more ways than one.
• Time-lapse – Time-lapse is a technique of capturing the video frames at a much slower speed. These videos are extremely popular on YouTube.
• Fan videos – If you want to share your opinion on what happened at the end of your favourite book or movie, then people love to hear them on YouTube.
• Mashups – Mashup videos are immensely popular on YouTube. You can make them and post them on social media. For example, it could be two different songs or a movie clip.
• You can also make collection videos – If antique collection is your passion, and you have a huge collection, you can make a video and share it with the world. People love to see collection videos.
• Unboxing video – People love to watch unboxing videos. Whether you are opening your new smartphone or unboxing a new toy for your child, YouTubers would love to see it.
• Shopping haul – You can make a video of your latest shopping spree and put it on YouTube. It is popular among beauty and fashion vloggers.
• What’s in my bag video – If you are a woman, you can make a video of what is there in your bag.
• What’s on my phone video – Want to show off your phone apps? Make a video and put it out on YouTube.

You can also make videos listing your favourite books, movies, YouTube videos, songs, albums, games, travelled places, apps, athletes, and teams.

• Promo video – If you have a promo video, you should put it on YouTube. It is known to fetch great results (if it is a nicely made video).
• Opinion videos – You can share your views and opinion on any subject – politics, celebrity news, current events, etc.
• Response video – If you differ with someone’s views, you can put out a response video sharing your views in response to the video.
• Reaction video – Want to react to news or event, you can shoot a reaction video and put it out on YouTube.
• Event recap – Make a video of the event you are planning to host and put it on YouTube so that those not present during the event can watch it.
• Live streaming – You can opt for live streaming to engage with your audience so that nobody misses out on anything.
• Video contest – Plan a video contest, and ask your viewers to make videos for you. It is the best way to get user-generated content, and the most engaging way to interact with your viewers.

Video can improve your brand’s visibility on social media. If you are looking for a social media marketing services company that can take charge of your video marketing campaign, you can get in touch with vStacks Infotech now. We are a digital marketing company specialising in social media marketing, and we know what it takes to make your brand more visible on social media.

To do well in the business landscape, it is crucial for marketers to focus on how to connect with their customer base. Marketers need to look for things that can help them connect well with their customers. And one such area they cannot ignore is social media.

Marketers need to know that social media marketing plays a significant role in helping them connect with their customers. Social media marketing not just helps you in branding, but it can also provide a thrust to your SEO efforts.

Social media has opened up a plethora of opportunities to connect with customers. There are many options to captivate your target audience. And one of the best ways to connect with your audience on social media is storytelling.

Storytelling has been around for ages. Storytelling is a powerful way that can help people take note of your brand.  But to get the desired results, brands need to do it the right way.

Let us take you through what is good storytelling, how you should connect by telling your stories, and why it is important to find out what your customers are saying.

What is good storytelling?

Good stories can connect people like a magnet. Authors become popular because they have a knack for storytelling.

However, everyone does not become a bestselling author. It is crucial to know how to narrate a story, especially when you are doing it for branding purposes.

So, what is good storytelling?

A story is a good story if it can connect well with your audience.

The process of presenting facts and narratives through improvisation, theatrics, or embellishment to communicate and convey a specific message to an audience is known as storytelling.

Storytelling cannot happen without a story or narrative. It is a two-way communication process between the storyteller and one or more listeners that captures the listener’s active imagination. Storytelling can happen in different situations, and it may reflect different cultures.

But what is storytelling in the context of social media?

People these days are successfully using social media platforms to tell their or their brand’s story to their audience. For example, when a successful marketer shares his success story on Instagram or Facebook, it is a form of storytelling. Or, when a baker shares his or her recipe in a vlog on YouTube, it is a form of storytelling.

When you use social media platforms to share your brand’s, product’s, or company’s story to captivate your audience, it is known as social media storytelling.

If you think social media storytelling is another way of selling your product or services, you are wrong. Social media storytelling is capable of delivering your messages to your audience. You can tell your audience what your brand or company stands for.

As you might be aware, each story will have specific characteristics like a beginning, middle, and end. Also, each story tends to convey a special message, which could be a moral lesson, a noble thought, or a strong belief about something that you can relate to easily. And, social media storytelling is not any different either.

When you are doing social media storytelling, make sure it is not aimed only to sell something. If it is a story only to sell, it is not going to work because people are smart to differentiate between a story and a promotional message.

One of the best examples of successful storytelling in today’s times is Google’s #StayHomeSaveLives campaign. This is a popular hashtag these days on the current pandemic situation. Google has effectively woven the narrative to show how people across the globe are trying to help healthcare workers. It inspires others to stay home and follow social distancing to check the spread of Coronavirus.

Connect by telling your stories

Storytelling is a nice way of connecting with your customer base. The reason why it is effective is this – it establishes an emotional connection with your audience. The emotional angle is what makes storytelling so effective.

If you can connect by telling your stories, you can easily win over your customers and prospects.

When done in the right manner, effective storytelling can tackle your audience both emotionally as well as rationally. For branding professionals, storytelling serves three main objectives of an organisation – it adds value, creates identity, and generates trust in its audiences. When you do it as a branding exercise, you need to convey your company’s essence – what you stand for, how you think, and how you act and react in a given situation.  After all, your reputation in the market depends on all these things. That is why branding and storytelling go hand in hand.

If you know how to write a good story, it can spread knowledge, stimulate thinking, and create engagement with your audience. A story can convey your organisation’s products, services, culture, and objectives.

Find out what your customers are saying

Emotional marketing is a new buzzword. Consumers these days want to know a brand on a personal level. They are looking for an emotional connection with brands they can trust and rely on. The connection here is known as emotional branding, which can make your customers loyal to your brand.

And storytelling is one such method that can help you to connect with your audience at an emotional level.

But if you want your storytelling to be effective, you need to find out what your customers are saying.

It is vital to know what your customers want and what bothers them. You can use social listening tools to find out what issues are important for them at any given point in time. It is important to gauge their emotions and sentiments. When you know what your audience feels about your brand, industry, and your competitors, it can help you fine-tune your marketing campaigns. For example, when Dove’s customers’ relationships soured due to some goof ups, they launched a social listening campaign Project #ShowUS to listen to what their consumers had to say. They launched their campaign with a full-page ad in The New York Times owning up to its mistake and openly seeking their consumer’s input.

It is vital to connect with your audience directly. Make sure you have direct communication with your audience. People like to give suggestions, and when you explicitly seek their opinion, they feel valued. Ask your customers what they want and how you can solve their problems. You can use social media (launch a survey) to get your consumer’s feedback and assess the data to streamline your operations.

You also need to listen to what your frontline employees have to say. Your frontline employees interact directly with your audience, so it is crucial to take their feedback. Listen to what your customer service employees have to say about the pain points of your audience. Try to overcome the problems to keep your customers satisfied.

After all, it is important to listen to your audience and deliver what they want. It is crucial to have an active social media presence these days because most of your customers are active there.

If you are looking for a social media marketing services company to take charge of your social media campaigns, you can contact vStacks Infotech now. We are a digital marketing company specialising in social media marketing. From social media posts to surveys and storytelling, we can help move your social media activity in the right direction.

Unless you communicate effectively with your audiences, it is tough to do well in the business landscape. Communication can happen in many forms, and one of the most effective methods that have stood the test of time is email marketing. Businesses have used email marketing for decades to convey their messages effectively to their audiences. However, another communication method that gives email marketing a run for its money is SMS marketing.

Yes, SMS marketing is fast emerging as a quick, reliable, and cost-effective way of communicating with your customers, especially for promotions, reminders, and updates.

So, as a marketer, what should you opt for – email marketing, text messages marketing, or both? Let us, therefore, take you through email vs. text – which campaign works best for you – getting your message across – how email and SMS work, why businesses choose one over the other, and why should you choose both.

Getting your message across – how email and SMS work?

Effective communication is the biggest challenge marketers face. As a marketer, if you are unable to reach out to your target audience effectively, then your marketing efforts lack teeth. It is crucial, therefore, to know what works best for your organization – email marketing, text message marketing, or both.

That is why it is essential to know how email and SMS work.

As a marketer, it is vital to understand the importance of getting your message across – how email and SMS work.

With mobile use on the rise, more and more companies are embracing SMS marketing. 77% of consumers consider SMS as a positive form of communication. Also, according to research, SMS marketing has engagement rates 6-8 times higher than email marketing.

Here is how email and SMS marketing work:

Whereas emails have an open rate of 20%, SMSs have an open rate of 98%.

The average email click-through rate is around 2.5%, while that for SMS messages is 29%.

While only 3% of SMS messages are considered spam, almost 50% of emails are categorised as spam. The main reason for the deliverability discrepancy is because SMS marketing requires customers to opt-in for the messages, which means they are all engaged customers who want to listen to you.

On average, an office worker receives around 121 emails every day. Email is one of the most used marketing channels. SMS marketing is an upcoming channel; few companies run their campaign. The low frequency of SMS means you have a better chance of getting the attention of your audience.

When it comes to response rates, there is a lot of difference between the two. While people take a lot of time to respond to an email, they almost instantaneously respond to an SMS.

SMS is an extremely cost-effective way to reach out to your target audience. The cost may vary from provider to provider. For emails, the cost may vary depending on the provider, list size, frequency of emails sent, and other features.

Why businesses choose one over the other?

As an entrepreneur, you need to change your marketing strategies to suit the needs of your customers. As customer preferences change and technology evolves, businesses use various channels to reach their target audience. And, email marketing and SMS marketing are two of the most potent channels that businesses use to effectively communicate with their audiences.

However, why do businesses choose one over the other?

Both have their advantages and disadvantages. Let us try to understand the advantages and disadvantages of email and SMS marketing.

Email marketing advantages

Email marketing is an extremely potent tool. All you need to do is do it the right way.

It improves your brand identity – When you do it correctly, email marketing can fetch you great results. Your email serves as a constant reminder to your customers about your brand. Your email campaigns can significantly improve your brand identity.

It is cost-effective – Again, if you do it the right way, email marketing can be extremely cost-effective. You can keep adding your contacts to your mailing list. With a bit of effort, your mailing list can become as big as you want. It is only when you add sophisticated technology to run your email campaign, do you need to pay for your campaign. However, email marketing gives you a good return on your investment.

You have a lot many testing options available – There are a lot of ways to do A/B testing to check the effectiveness of your email marketing campaign. From headlines, links, and images to the content and drip campaign, you can test everything to know whether it will be effective or not.

Email marketing disadvantages

Consumers many a time mark branded messages as spam – There are chances that people mark your messages as spam. And, if that happens, then your email campaigns don’t serve the purpose.

You need a lot of time, effort, and resources to run an email campaign – To run effective email campaigns, you need to have dedicated resources. You need people who can draft emails correctly. You also need experts to write emails that give you leads. It is a time-consuming job, no doubt.

It is difficult to offer a personalised experience – Today’s customers want a personalised and customised experience. But it is difficult to truly personalise an email, which is a drawback to an extent.

SMS marketing advantages

SMS marketing is another powerful tool that has extremely high engagement rates. When used correctly, an SMS campaign can also give you great results.

Consumers prefer SMS messages over phone calls or emails – The majority of the customers these days prefer to receive text messages over a phone call or email.

SMS messages have high open rates – Most of the consumers (98%) tend to open branded text messages.

SMS messages reach customers quickly – Since most of us are on our mobile phones, it reaches the customers instantly.

Saves you time – Drafting an SMS message is not at all time-consuming, you can draft SMS messages quickly. Also, you don’t need experts to write long content. Many can do it on their own.

You can get an instant response – SMS messages can give you instant results. Hence, if you have a restaurant or brick and mortar store, you can expect to get an immediate response from your campaign.

SMS marketing disadvantages

You can’t send long messages – People are not used to reading long text messages. They expect a few sentences at the most. Hence, if you have to send a long text, then you should opt for an email.

You cannot send rich media – As the name suggests, you can only send text messages. You cannot send any rich media like audio or image files.

You need consumers to opt-in to receive your messages – It is not legally and ethically right to send them messages without their prior permission.

SMS marketing can become spammy too – Though you have prior permission to send your consumers messages if you bombard them with promotional offers, it is sure to feel like spam.

If you look only at the disadvantages or advantages of either of the two, you might think of choosing one over the other. But to reach out to your target audience effectively, you need to strike a balance between both of them.

Both email and text messages offer great results.

Why not both?

As a marketer, you need to devise a comprehensive strategy to maximise your communication reach.

So, what should you choose – email or text?

But what is the need to choose one over the other? Why not both?

It is best to use both these channels if you want to reach your target audience effectively.

Yes, your marketing strategy should strike a balance between email and text messaging because both are effective channels.

Let us try to understand when you should opt for an email marketing campaign and when it is best to run an SMS campaign.

Here is when you should use an email marketing campaign:

If your message is not time-sensitive or you need to send an elaborate message, then you should opt for an email marketing campaign. When you opt for an email campaign, you can get creative freedom, you can use images and graphics, and add CTAs (call to action).

You can opt for email marketing when you have to send:

1. Newsletters
2. Lengthy educational content
3. Product announcements – you can add visuals
4. Information to sell products and services
5. Technical information
6. Press releases
7. Any new update
8. Emails for survey, feedback, and take advice

If your message requires instantaneous action or it is time-sensitive, then it is best to opt for an SMS marketing campaign.

You can opt for SMS marketing when you have to send:

• Product offers
• Discount offers
• Appointment recaps
• Personal alerts
• Urgent updates
• Purchase confirmations
• Something important that requires two-way communication

That is why it is crucial to opt for both the channels – email as well as text messages. And, if for any reason, you plan to use just one of them, then it is better to use email marketing. According to Smart Insights, if you follow up on your email with a simple message – have you read your email – it can improve your open rates by 20 to 30%.

When you combine SMS with email marketing, it can significantly improve customer engagement levels. The combination also improves customer retention rates, which you can use to learn more about your customers.

You also need to factor in demographics. Different people in different age groups respond differently to SMS messages. Also, men read SMS messages more frequently as compared to women. The majority of younger people respond to SMS messages, whereas the percentage is less when we look at the older age bracket.

What it means is this – you have to take into account a lot of factors before formulating your marketing strategy. Every industry and demographic behave differently. You need to fully understand your customers to develop your communication strategy.

Hence, if you want to reach out to your customers effectively, make sure you use both email marketing and SMS marketing. But if you have to opt for only one, make sure you choose email marketing.

If you want your email marketing campaign to be effective, you must contact vStacks Infotech now. We are a digital marketing company with plenty of experience in handling email marketing and SMS marketing campaigns for clients in diverse verticals. From market research to email content creation, we can formulate effective strategies that will bring you fruitful results. Also, if your niche requires a combination of email and SMS marketing efforts, we can help you strike a balance between the two. Contact us for an easy, affordable, and comprehensive marketing strategy.

Effective communication is a must to connect with your target audience. Unless you communicate effectively with your audiences, it is tough to scale new heights in the business world. As a business owner, you have many options to choose an effective communication channel. And one communication channel that has no parallel is email.

Yes, email has stood the test of times. It is one of the oldest and most effective communication channels available to businesses.

But if you are using a free email account like @gmail.com, @yahoo.com, etc. to meet your business needs, it is a mistake that can yield negative results. There is no harm in using a free email account for personal purposes, but it is not the right choice if you use it for professional purposes.

If you use a generic email account, people might not take your business seriously. As a business, if you are using a generic email account, it reflects poorly on the professionalism of the organisation.

What you need is a reliable email hosting service that allows you to have an email account of your own. An email account of your own not just makes you look more professional, but it also generates trust among your audience.

Let us, therefore, take you through the benefits of business email hosting – why business email shows a level of trust, how added security protects your business, and how it makes you more organised.

Business email shows a level of trust

Trust is a crucial ingredient when you are dealing with your consumers. When businesses use a free email account, it doesn’t invoke a feeling of trust.

However, business email shows a level of trust.

Research has shown that professional email addresses help build trust among consumers. If you have an email address linked to your website, people tend to take you more seriously, and it helps create a feeling of trust among your prospective customers. A professional email address not just invokes a feeling of trust, but it can also serve as a marketing tool to boost your website traffic. When your professional email address is the same as your domain name, it becomes easier for your prospective clients to find your website. For example, when your email address is michael.cook@easysolutions.com & your domain name is easysolutions.com, it is not all that difficult to locate your website.

It makes you look more professional, trustworthy, and authentic.

Added security protects your business

Security is an issue that needs serious consideration by companies of all sizes. There is no harm in taking the necessary precautions. Without a doubt, added security protects your business. And, when you opt for a reliable email hosting service, you can rest assured that your company information in the form of attachments and other details will remain safe and secure from the prying eyes. When you don’t have to worry about security, you can focus more on streamlining your business processes.

Any company worth its name in the market in the email hosting service segment will provide secure HTTPS connections, spam and antivirus filters, firewall protection, and standard SSL encryptions. With these protections in place, it is difficult for unauthorised users to invade your privacy.

Stay more organised

A professional email address is not just easy to remember, more credible, and trustworthy, but it is also safe, helps you stay more organised, and you can use it for life.

Typically, people take you more seriously if you use a professional domain to send business emails. A business email address makes you look more credible and trustworthy. It is, therefore, crucial to have one to do well in the business landscape.

If you opt for a professional email address, you can use it to build your brand. You can use a brand-building signature and attach it with all your emails, which is a good way of taking your brand to your consumers and prospects.

Another benefit of having a professional email address is it helps your prospects to locate you in the online landscape. When your email address and your website address are the same, none of your prospects will have any problem.

A professional email address remains with you forever. For example, you don’t have to worry about losing it when you change your internet service provider (if you are using one of them).

Moreover, a professional email address helps you to stay more organised.

When you opt for a reliable email hosting service, you have an email account of your own. You can create different addresses for different departments to make your processes more organised. Whether you have four employees, eight employees, or more, you can create separate email heads to organise your workflow. For example, you can create sales@easysolutions.com, billing@easysolutions.com, feedback@easysolutions.com, customersupport@easysolutions.com, and so on.

It gives a more professional and organised look to your workflow among your customers.

If you are looking for a reliable business email hosting service provider, you must contact vStacks Infotech now. What is the point in paying extra for inhouse servers, license fees, and IT staff? We have been in the cloud business for long, and we understand the importance of communication. Our hosting ensures that you don’t face problems in communicating with people within and outside your organisation.

Digital marketing has slowly become one of the most potent forms of marketing. Unless you add digital marketing to your scheme of things, it is tough to reach your target audiences these days. Influential marketing has gradually started to challenge traditional forms of marketing. When it comes to social media and marketing, people think it influences only the millennials. But this is not true at all.

You need to understand that influencer marketing is one of the most effective ways of reaching out to your target audience, not just for the millennials but also for audiences across age groups and interests. And, when we say people from all age groups and interests, it, of course, includes Generation Z or GenZ. Millennials are not the only ones hooked to their mobile phones. GenZ also spends a lot of their time on their mobile phones.

With consumer trust dwindling in brands’ marketing communication, people these days turn to their family and friends for a recommendation, And, this is where influencer marketing plays an extremely significant role.

Though influencer marketing is one of the best ways to promote your brand across all age groups, yet you need to understand that each group requires a different approach. Every age group differs in behaviour, interests, and needs. Hence, it is vital to customize your campaign per the needs of the age bracket you target.

It is not necessary that an influencer marketing campaign that is a hit among the millennials also generates the same traction in the older age bracket. That is why you need to customize your campaign to target them effectively.

And, if you are looking for marketing strategies to reach GenZ, then you are in the right place. Let us take you through who all constitute GenZ, how to market to GenZ, and the rise of TikTok on social media.

So, who is GenZ anyway?

Irrespective of the type of marketing, it is imperative for the brands to know their target audience thoroughly to reach them effectively. Hence, when you are planning to target the Gen Z, it is necessary to know a few things about them as well.

So, who is GenZ anyway?

Generally, people born from 1995 to 2010 are known as Gen Zers. Born and brought up in the digital age, this generation (also known as digital natives) is pretty comfortable in using online platforms and social media. They tend to spend a lot of their time on the online landscape.

And, what are the platforms that you need to choose to target the GenZ?

If you want to target GenZ effectively, you need to target these platforms:

1. YouTube
2. Instagram
3. Snapchat

To effectively target GenZ, you need to make sure that you communicate your brand’s values to them. If your influencer campaign can put values into action, then your marketing strategy can resonate well with them.

Also, if you want to attract Gen Z, you need to be authentic and genuine. You can use micro-influencers to target them effectively because they listen to them.

You should also use social media to boost in-store purchases. Almost half of Gen Zers use Instagram to discover new brands. Hence, your influencer campaign for them must include Instagram’s in-app shopping feature. But it is vital to ensure that your content is appealing.

Marketing to GenZ

If you want to make your marketing campaign successful, it is vital to know your audience. If you don’t know your audience, you cannot target them effectively. Hence, if you want to reach out to your GenZ audience, it vital to know what they want, how they make their purchases, and things that can influence them.

You need to understand that marketing to GenZ is different from millennials. If you want to make your campaign effective, you need to understand their values and how they go about making their (read GenZ) purchases.

Gen Zers are independent, focused, hard-working, determined, responsible, and competitive.

So, why is it important to understand them?

It is important to understand Gen Zers because the youth culture is impacting the consumer culture in a big way across age brackets. Industries take the cue from Gen Zers.

Generation Zers have tremendous buying power, and you cannot ignore them. It is not their buying power alone that you need to factor in as a business. You also need to understand that they have a huge influence on their parents’ spending. And together, this forms a huge consumer block, which businesses cannot afford to ignore.

Generation Z and millennials have some similarities but have differences as well. They have a similar digital, social, and mobile behaviour, and both groups are early adopters of everything that can make their lives simple.

The differences include – privacy is more important to GenZ, they have more traditional values, and are more competitive than the millennials.

For Gen Zers, human equality, family, individuality, success, fiscal security, and transparency are extremely important.

So, what influences Gen Zer’s purchasing decision?

Two things that are extremely important to them are quality and value. If they don’t see value in what they are buying, they don’t go ahead and make the purchase.

Identity for Gen Z is also very important. Usually, they purchase an item if they think that it fits their unique identity, or if they believe that the product reflects their values.

Peers also influence the purchasing decisions of GenZ. They tend to take the advice of their peers before making a purchase.

Also, if you don’t make your products available in a mobile-friendly way, Gen Zers are unlikely to buy from you.

Generation Z believes in instant gratification. They want products and services that they can consume instantly.

Finally, what attracts GenZ to brands?

Gen Zers are upright in their approach; they follow what they preach. And, this is what they expect from the brands as well. Businesses that take a stand on important issues tend to leave an indelible imprint on this generation.

Generation Zers don’t like to remain in a make-believe world. Hence, if you want to target GenZ effectively, you need to make sure that your marketing messages are realistic.

They believe in striking an authentic two-way conversation. Hence, if you want to market effectively to GenZ, take them along.

This is TikTok’s Time

As marketers, it is important to know the platforms you need to choose to tap your audience. There are various social media platforms that you can use to reach your target audience. For example, you cannot ignore Instagram, YouTube, and Snapchat if you want to target the Generation Z.

But there is another platform that is catching the imagination of people, and it is TikTok.

Yes, this is TikTok time, and it has taken the internet world by surprise. TikTok is a machine learning social video platform from China that is gaining popularity by the day.

TikTok is growing rapidly, and as a brand, if you want to target Gen Zers, you should not ignore it.

TikTok is a mobile-first social content platform that offers short-form videos that are rich in music, dancing, comedy, trends, and intimacy. It allows you to follow people, browse popular videos, and explore hashtags.

You would think that it is just like any other content app like Instagram, Vine, YouTube, etc. out there, but it has much more to offer.

TikTok is unique because of two reasons – the type of content it offers and the content distribution system it adopts to distribute the content.

On this platform, everything starts and ends with sound. The sound here is an audio clip with a duration between 15 and 60 seconds, from music and dialogue clips to TV shows superimposed on top of your TikTok videos.

TikTok is changing the social media landscape altogether. We have been used to seeing different content coming from different sources, but TikTok is changing this concept. A new trend has emerged, where everyone seems to be making the same content – here the person doesn’t change the content, the content changes the person.

Hence, as a marketer, if you want to reach your GenZ audience, you need to add TikTok to your scheme of things.

What sets TikTok apart from others is its content distribution system. It uses AI and ML to evaluate your video and ranks it accordingly.

As a marketer, you need to understand that if you want to capture the imagination of your audience, you need to speak the same language as that of the TikTok users.

TikTok has become a mainstream app with celebrities and brands trying to figure out how to make their presence felt on the platform to exploit the huge market.

Hence, if you have in place a strategy to target your GenZ audience on TikTok, you are sure to get the first-mover advantage.

So, as a brand, how can you engage with TikTok?

There are three ways you can go about doing it:

You can advertise on TikTok. Your ad/s will be displayed when people load the app and when they scroll their feed.

You can also make your video content. But make sure that your content is original, you follow the trends, and use proper sounds.

You can also use influential marketing to promote your brand on TikTok. You can pay TikTok influencers to include your brand in the content they create or tag your TikTok account.

Soon, TikTok is going to improve its advertising platform. TikTok is also trying to find a way to facilitate shopping for its users so that they do not have to leave the app.

In the times to come, most brands will have a TikTok strategy to target their audiences, people across age groups will use the platform, and it will become a hub for e-commerce dealings.

If you want to tap your audience and are looking for an effective marketing strategy, you can contact vStacks Infotech now. We have been in the digital landscape for a long time, and we know what it takes to create an effective social media marketing strategy.

The online landscape has opened up a lot of opportunities for businesses, both big and small. After all, you can find most of your customers and prospects on the internet these days. Every business worth its name in the market now has an online presence. However, unless you rank well on search engines, you cannot prosper in the online arena. There are many things you need to do to improve your visibility online. Among them, link building is an important exercise you need to focus onto make your online journey relevant.

But it is crucial to understand that things in the SEO and link building world change thick and fast. Earlier, the focus on link building was on quantity, but now it hovers squarely on quality.

When it comes to link building, you need to know that acquiring high-quality links is a gradual process; you cannot create them instantly.

The quality and authority of pages where you create the links are vital parameters that determine how well you will rank on the search engine results.

Whether you outsource your link-building work to an SEO services company or you do it yourself, it is important to understand why link building is vital to your online scheme of things.

To help you understand the power of link building, let us take you through what is link building, what is your audience and what do they do, and the role of social media.

What is link building?

So, if you want to rank well on the search engine results, you need to know what is link building.

The process of getting hyperlinks or links from other websites to your site is called link building. A hyperlink allows you to navigate between pages when you are surfing the net. Search engines take a serious note of these links – they use links to crawl the web. Search engines crawl the link on all your website pages, and they also crawl the link on all the websites.

So, why is link building important?

Link building is extremely crucial for the success of your online journey because search engines use links to discover new web pages, and links help them determine how well they should rank those pages on their search results.

If you want to stay on top of the SEO and steer ahead of your competitors, it is vital to get high-quality links. There are many ways to build links. But as a website owner, you need to understand that it is not an easy process.

Who is your audience and what do they do?

Link building is important for SEO. But more than that, you need to focus on link building because it helps you drive traffic to your site.

Link building is important for SEO. But more than that, you need to focus on link building because it helps you drive traffic to your site.

It is, therefore, important to have in place a robust link building strategy.

However, if you want your link building strategy to be successful, it is vital to understand first who is your audience and what do they do.

If you want to grow as an organisation, you need to find a new audience. Hence, as a website owner, it should be your endeavour to keep expanding your audience. To expand your audience, it is important to understand your present audience and what is your ideal audience. For example, at vStacks Infotech, our audience initially consisted of web developers, but we wanted to expand our horizon and target digital marketers in general without losing our core audience base. We tweaked our content to attract our new audience, but to get their attention, we needed links from other websites in our content. And, with high-quality links in place, we acquired our new audience base. To know your audience, you need to do some research. Find out who your audience is, what do they want, and what you need to do to acquire a new audience.

Once you know your present audience and the new audience whom you want to acquire, you should make a list of websites that can help you to reach out to your new audience. If you get links from these websites, it will become easier for you to attract your new audience.

To make a robust link building strategy, you need to do some research about your present and future audience, then make a list of websites that can facilitate your efforts. Next, you need to create compelling content so that other relevant websites link to your content. Make sure that your content appeals to those whom you are trying to bring to your fold.

After producing the content, make a list of websites you think are in the same genre and could agree to link to your content. If your content is compelling and amazing, some websites on your list will agree to link to your content.

Next, reach out to those websites whom you have shortlisted and explain to them about your product and content so that they link to your page.

Lastly, don’t forget to exploit your social media options.

Get active on social media

If you want to do well in the digital world, get active on social media.

Social media is a powerful tool. Social media has transformed the marketing landscape. If you haven’t as yet started using social media to your advantage, then you are missing big time on opportunities.

If you leverage social media properly, it can give a big boost to your link building plan. If your content is compelling, original, and amazing, you can reach new audiences and get high-quality links by using social media. You can start by sharing new posts, blogs, updates, images, and videos on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc.

Getting active on social media is one of the best ways to increase engagement and attract new audiences. Using social media makes both your brand and site URL more visible. And, if your content is good, people share your post/s widely among their target audience, thereby increasing your chances of acquiring new audiences. Your chances of getting high-quality links increase substantially because social media can have a ripple effect.

When you get active on social media, it allows you to connect with blogs and marketing influencers, which can surely have a positive effect on your overall link building strategy. Social media not just improves your link building plan, but it also enhances your overall visibility.

If link building strategy seems to be a problem, you can get in touch with vStacks infotech now. We have been in the digital world for a long time, and we know what it takes to develop a robust link building strategy.