Regardless of where you operate, you need to have an effective online presence these days to do well in the world of business. To have an effective online presence, you need to have a website in place. Websites can be single-page websites or multi-page websites. Your business operations determine whether you need a single-page website or you require a multi-page website.
But do single page websites work?
Will it serve your purpose?
To find out whether they work or not, you need to understand a few things about website design. It will help you to make an informed decision. Let us, therefore, take you through the pros of a single-page website, content requirements, and pros of a multi-page website.
Pros of a single-page website
Of course, single page websites have some distinct advantages. Here are some of the pros of a single-page website:
Single-page websites create a better user engagement – If you have a single-page website, it can deliver your messages and call to action to your users quickly. When users have to engage with only one page, it becomes easier for them to interact with the call to action that is present on your website. Your users don’t have to search for contact forms or buttons linking to your social media, as everything is there on one single page. Also, with attention spans taking a substantial dip, your chances of increasing user engagement increase because they have to surf only a single page.
Single page websites are easy to navigate – When we talk about website design, navigation is an important aspect that needs your consideration. And, since one-page websites are simple, they are much easier to navigate. People tend to leave websites that are difficult to navigate. Your users don’t get lost as they can on a complex multi-page website. It becomes easier for your users to get what they want on a single-page website. A single-page website usually has a menu bar on the top, which makes it easier for the users to reach where they want to go. Easy navigation means, your users have a better user experience.
A single-page website is more mobile-friendly – These days, your SEO efforts can go for a toss if you don’t have a responsive website design. When there is only one page to view, it generally offers a better user experience, even if you have to scroll the page. For example, viewing a single-page website is like viewing any of the social media platforms on your phone. Hopping from one page to another on your mobile phone can be cumbersome at times.
A single-page website can be more visually appealing – Since images work well on a single-page website, you can make your website more visually appealing. With all your content on one single page, you have a better chance of adding numerous high-quality photos on it. Adding high-quality photos to your site not just makes it visually appealing, but it is also good for your SEO efforts.
A single-page website is more affordable to build and easy to maintain – It is not just more affordable to build and maintain a single-page website, but it is also less time-consuming. Creating a one-page website is more affordable, and you always have the option of expanding it as and when the need arises. Likewise, it is much easier to maintain a single-page website. Whether you have to fix, add, delete, or remove something, it is easy to do it if you have a single-page website because everything is there on one page.
A single-page website offers a better conversion rate – Single page websites offer better conversion rates because your entire traffic goes to one single place
Lack of content
You need high-quality and relevant content to make a mark in the online arena. After all, content is king. Lack of content on any website, be it a single-page website or a multi-page website, can frustrate your visitors. It is generally difficult to find relevant and specific content on a single-page website because there is not much space to create content for different topics. On a single-page website, it is not easy to explain topics in-depth due to a lack of space. And, if your visitors are looking for specific information, and it is not available on your website, it is bad for your SEO efforts
Another thing that you need to think about is the metadata of a single-page website. There is only one set of metadata in a single-page website, which means you only have one title tag and description. When there are no other pages on the website, you only have the option of a single title tag. It can limit your chances of attracting visitors to your website because you only get one shot to lure them. It also means that you can have only a limited amount of specialised content to display.
On the other hand, a multi-page website can have metadata for various pages it contains, which means you can increase the specialised content for your users.
Pros of a multi-page website
As mentioned earlier, your business needs should determine whether you need a single-page website or a multi-page website. Here are the main pros of a multi-page website:
Scalability – A multi-page website design gives you unlimited scalability options. You can create as many pages as you want and expand and improve the navigation system to suit your visitor’s needs. It means you have endless navigation options to explore and choose. The depth of your website would determine the type of navigation design you choose.
Easy to navigate – A multi-page website has an easy-to-follow navigation flow. Multi-page websites have been around for quite some time now, and most people are familiar with these website designs, so it is not a big deal for them to navigate such sites. Also, most visitors expect to find multiple pages on websites. Till the time the navigation flow of your website is easy to follow – you should not have any problem with a multi-page design.
Boosts your SEO efforts – If you have several pages on your website, it can surely boost your SEO efforts. With no bar on the number of pages, you can add as many relevant and specific content pages to your website as you want. Though how you fare on search engines will depend on your overall digital marketing strategy, having relevant content on your website is a good start. When you have high-quality and relevant content on your website, it is bound to improve your SEO efforts.
Whether you want a single-page website, or you are looking for a multi-page website, you should get in touch with vStacks Infotech now. We have been in the business of website designing for long, and we know what it takes to design a good, feature-rich, and functional website.