Effective communication is a must to connect with your target audience. Unless you communicate effectively with your audiences, it is tough to scale new heights in the business world. As a business owner, you have many options to choose an effective communication channel. And one communication channel that has no parallel is email.

Yes, email has stood the test of times. It is one of the oldest and most effective communication channels available to businesses.

But if you are using a free email account like @gmail.com, @yahoo.com, etc. to meet your business needs, it is a mistake that can yield negative results. There is no harm in using a free email account for personal purposes, but it is not the right choice if you use it for professional purposes.

If you use a generic email account, people might not take your business seriously. As a business, if you are using a generic email account, it reflects poorly on the professionalism of the organisation.

What you need is a reliable email hosting service that allows you to have an email account of your own. An email account of your own not just makes you look more professional, but it also generates trust among your audience.

Let us, therefore, take you through the benefits of business email hosting – why business email shows a level of trust, how added security protects your business, and how it makes you more organised.

Business email shows a level of trust

Trust is a crucial ingredient when you are dealing with your consumers. When businesses use a free email account, it doesn’t invoke a feeling of trust.

However, business email shows a level of trust.

Research has shown that professional email addresses help build trust among consumers. If you have an email address linked to your website, people tend to take you more seriously, and it helps create a feeling of trust among your prospective customers. A professional email address not just invokes a feeling of trust, but it can also serve as a marketing tool to boost your website traffic. When your professional email address is the same as your domain name, it becomes easier for your prospective clients to find your website. For example, when your email address is michael.cook@easysolutions.com & your domain name is easysolutions.com, it is not all that difficult to locate your website.

It makes you look more professional, trustworthy, and authentic.

Added security protects your business

Security is an issue that needs serious consideration by companies of all sizes. There is no harm in taking the necessary precautions. Without a doubt, added security protects your business. And, when you opt for a reliable email hosting service, you can rest assured that your company information in the form of attachments and other details will remain safe and secure from the prying eyes. When you don’t have to worry about security, you can focus more on streamlining your business processes.

Any company worth its name in the market in the email hosting service segment will provide secure HTTPS connections, spam and antivirus filters, firewall protection, and standard SSL encryptions. With these protections in place, it is difficult for unauthorised users to invade your privacy.

Stay more organised

A professional email address is not just easy to remember, more credible, and trustworthy, but it is also safe, helps you stay more organised, and you can use it for life.

Typically, people take you more seriously if you use a professional domain to send business emails. A business email address makes you look more credible and trustworthy. It is, therefore, crucial to have one to do well in the business landscape.

If you opt for a professional email address, you can use it to build your brand. You can use a brand-building signature and attach it with all your emails, which is a good way of taking your brand to your consumers and prospects.

Another benefit of having a professional email address is it helps your prospects to locate you in the online landscape. When your email address and your website address are the same, none of your prospects will have any problem.

A professional email address remains with you forever. For example, you don’t have to worry about losing it when you change your internet service provider (if you are using one of them).

Moreover, a professional email address helps you to stay more organised.

When you opt for a reliable email hosting service, you have an email account of your own. You can create different addresses for different departments to make your processes more organised. Whether you have four employees, eight employees, or more, you can create separate email heads to organise your workflow. For example, you can create sales@easysolutions.com, billing@easysolutions.com, feedback@easysolutions.com, customersupport@easysolutions.com, and so on.

It gives a more professional and organised look to your workflow among your customers.

If you are looking for a reliable business email hosting service provider, you must contact vStacks Infotech now. What is the point in paying extra for inhouse servers, license fees, and IT staff? We have been in the cloud business for long, and we understand the importance of communication. Our hosting ensures that you don’t face problems in communicating with people within and outside your organisation.

Digital marketing has slowly become one of the most potent forms of marketing. Unless you add digital marketing to your scheme of things, it is tough to reach your target audiences these days. Influential marketing has gradually started to challenge traditional forms of marketing. When it comes to social media and marketing, people think it influences only the millennials. But this is not true at all.

You need to understand that influencer marketing is one of the most effective ways of reaching out to your target audience, not just for the millennials but also for audiences across age groups and interests. And, when we say people from all age groups and interests, it, of course, includes Generation Z or GenZ. Millennials are not the only ones hooked to their mobile phones. GenZ also spends a lot of their time on their mobile phones.

With consumer trust dwindling in brands’ marketing communication, people these days turn to their family and friends for a recommendation, And, this is where influencer marketing plays an extremely significant role.

Though influencer marketing is one of the best ways to promote your brand across all age groups, yet you need to understand that each group requires a different approach. Every age group differs in behaviour, interests, and needs. Hence, it is vital to customize your campaign per the needs of the age bracket you target.

It is not necessary that an influencer marketing campaign that is a hit among the millennials also generates the same traction in the older age bracket. That is why you need to customize your campaign to target them effectively.

And, if you are looking for marketing strategies to reach GenZ, then you are in the right place. Let us take you through who all constitute GenZ, how to market to GenZ, and the rise of TikTok on social media.

So, who is GenZ anyway?

Irrespective of the type of marketing, it is imperative for the brands to know their target audience thoroughly to reach them effectively. Hence, when you are planning to target the Gen Z, it is necessary to know a few things about them as well.

So, who is GenZ anyway?

Generally, people born from 1995 to 2010 are known as Gen Zers. Born and brought up in the digital age, this generation (also known as digital natives) is pretty comfortable in using online platforms and social media. They tend to spend a lot of their time on the online landscape.

And, what are the platforms that you need to choose to target the GenZ?

If you want to target GenZ effectively, you need to target these platforms:

1. YouTube
2. Instagram
3. Snapchat

To effectively target GenZ, you need to make sure that you communicate your brand’s values to them. If your influencer campaign can put values into action, then your marketing strategy can resonate well with them.

Also, if you want to attract Gen Z, you need to be authentic and genuine. You can use micro-influencers to target them effectively because they listen to them.

You should also use social media to boost in-store purchases. Almost half of Gen Zers use Instagram to discover new brands. Hence, your influencer campaign for them must include Instagram’s in-app shopping feature. But it is vital to ensure that your content is appealing.

Marketing to GenZ

If you want to make your marketing campaign successful, it is vital to know your audience. If you don’t know your audience, you cannot target them effectively. Hence, if you want to reach out to your GenZ audience, it vital to know what they want, how they make their purchases, and things that can influence them.

You need to understand that marketing to GenZ is different from millennials. If you want to make your campaign effective, you need to understand their values and how they go about making their (read GenZ) purchases.

Gen Zers are independent, focused, hard-working, determined, responsible, and competitive.

So, why is it important to understand them?

It is important to understand Gen Zers because the youth culture is impacting the consumer culture in a big way across age brackets. Industries take the cue from Gen Zers.

Generation Zers have tremendous buying power, and you cannot ignore them. It is not their buying power alone that you need to factor in as a business. You also need to understand that they have a huge influence on their parents’ spending. And together, this forms a huge consumer block, which businesses cannot afford to ignore.

Generation Z and millennials have some similarities but have differences as well. They have a similar digital, social, and mobile behaviour, and both groups are early adopters of everything that can make their lives simple.

The differences include – privacy is more important to GenZ, they have more traditional values, and are more competitive than the millennials.

For Gen Zers, human equality, family, individuality, success, fiscal security, and transparency are extremely important.

So, what influences Gen Zer’s purchasing decision?

Two things that are extremely important to them are quality and value. If they don’t see value in what they are buying, they don’t go ahead and make the purchase.

Identity for Gen Z is also very important. Usually, they purchase an item if they think that it fits their unique identity, or if they believe that the product reflects their values.

Peers also influence the purchasing decisions of GenZ. They tend to take the advice of their peers before making a purchase.

Also, if you don’t make your products available in a mobile-friendly way, Gen Zers are unlikely to buy from you.

Generation Z believes in instant gratification. They want products and services that they can consume instantly.

Finally, what attracts GenZ to brands?

Gen Zers are upright in their approach; they follow what they preach. And, this is what they expect from the brands as well. Businesses that take a stand on important issues tend to leave an indelible imprint on this generation.

Generation Zers don’t like to remain in a make-believe world. Hence, if you want to target GenZ effectively, you need to make sure that your marketing messages are realistic.

They believe in striking an authentic two-way conversation. Hence, if you want to market effectively to GenZ, take them along.

This is TikTok’s Time

As marketers, it is important to know the platforms you need to choose to tap your audience. There are various social media platforms that you can use to reach your target audience. For example, you cannot ignore Instagram, YouTube, and Snapchat if you want to target the Generation Z.

But there is another platform that is catching the imagination of people, and it is TikTok.

Yes, this is TikTok time, and it has taken the internet world by surprise. TikTok is a machine learning social video platform from China that is gaining popularity by the day.

TikTok is growing rapidly, and as a brand, if you want to target Gen Zers, you should not ignore it.

TikTok is a mobile-first social content platform that offers short-form videos that are rich in music, dancing, comedy, trends, and intimacy. It allows you to follow people, browse popular videos, and explore hashtags.

You would think that it is just like any other content app like Instagram, Vine, YouTube, etc. out there, but it has much more to offer.

TikTok is unique because of two reasons – the type of content it offers and the content distribution system it adopts to distribute the content.

On this platform, everything starts and ends with sound. The sound here is an audio clip with a duration between 15 and 60 seconds, from music and dialogue clips to TV shows superimposed on top of your TikTok videos.

TikTok is changing the social media landscape altogether. We have been used to seeing different content coming from different sources, but TikTok is changing this concept. A new trend has emerged, where everyone seems to be making the same content – here the person doesn’t change the content, the content changes the person.

Hence, as a marketer, if you want to reach your GenZ audience, you need to add TikTok to your scheme of things.

What sets TikTok apart from others is its content distribution system. It uses AI and ML to evaluate your video and ranks it accordingly.

As a marketer, you need to understand that if you want to capture the imagination of your audience, you need to speak the same language as that of the TikTok users.

TikTok has become a mainstream app with celebrities and brands trying to figure out how to make their presence felt on the platform to exploit the huge market.

Hence, if you have in place a strategy to target your GenZ audience on TikTok, you are sure to get the first-mover advantage.

So, as a brand, how can you engage with TikTok?

There are three ways you can go about doing it:

You can advertise on TikTok. Your ad/s will be displayed when people load the app and when they scroll their feed.

You can also make your video content. But make sure that your content is original, you follow the trends, and use proper sounds.

You can also use influential marketing to promote your brand on TikTok. You can pay TikTok influencers to include your brand in the content they create or tag your TikTok account.

Soon, TikTok is going to improve its advertising platform. TikTok is also trying to find a way to facilitate shopping for its users so that they do not have to leave the app.

In the times to come, most brands will have a TikTok strategy to target their audiences, people across age groups will use the platform, and it will become a hub for e-commerce dealings.

If you want to tap your audience and are looking for an effective marketing strategy, you can contact vStacks Infotech now. We have been in the digital landscape for a long time, and we know what it takes to create an effective social media marketing strategy.

The online landscape has opened up a lot of opportunities for businesses, both big and small. After all, you can find most of your customers and prospects on the internet these days. Every business worth its name in the market now has an online presence. However, unless you rank well on search engines, you cannot prosper in the online arena. There are many things you need to do to improve your visibility online. Among them, link building is an important exercise you need to focus onto make your online journey relevant.

But it is crucial to understand that things in the SEO and link building world change thick and fast. Earlier, the focus on link building was on quantity, but now it hovers squarely on quality.

When it comes to link building, you need to know that acquiring high-quality links is a gradual process; you cannot create them instantly.

The quality and authority of pages where you create the links are vital parameters that determine how well you will rank on the search engine results.

Whether you outsource your link-building work to an SEO services company or you do it yourself, it is important to understand why link building is vital to your online scheme of things.

To help you understand the power of link building, let us take you through what is link building, what is your audience and what do they do, and the role of social media.

What is link building?

So, if you want to rank well on the search engine results, you need to know what is link building.

The process of getting hyperlinks or links from other websites to your site is called link building. A hyperlink allows you to navigate between pages when you are surfing the net. Search engines take a serious note of these links – they use links to crawl the web. Search engines crawl the link on all your website pages, and they also crawl the link on all the websites.

So, why is link building important?

Link building is extremely crucial for the success of your online journey because search engines use links to discover new web pages, and links help them determine how well they should rank those pages on their search results.

If you want to stay on top of the SEO and steer ahead of your competitors, it is vital to get high-quality links. There are many ways to build links. But as a website owner, you need to understand that it is not an easy process.

Who is your audience and what do they do?

Link building is important for SEO. But more than that, you need to focus on link building because it helps you drive traffic to your site.

Link building is important for SEO. But more than that, you need to focus on link building because it helps you drive traffic to your site.

It is, therefore, important to have in place a robust link building strategy.

However, if you want your link building strategy to be successful, it is vital to understand first who is your audience and what do they do.

If you want to grow as an organisation, you need to find a new audience. Hence, as a website owner, it should be your endeavour to keep expanding your audience. To expand your audience, it is important to understand your present audience and what is your ideal audience. For example, at vStacks Infotech, our audience initially consisted of web developers, but we wanted to expand our horizon and target digital marketers in general without losing our core audience base. We tweaked our content to attract our new audience, but to get their attention, we needed links from other websites in our content. And, with high-quality links in place, we acquired our new audience base. To know your audience, you need to do some research. Find out who your audience is, what do they want, and what you need to do to acquire a new audience.

Once you know your present audience and the new audience whom you want to acquire, you should make a list of websites that can help you to reach out to your new audience. If you get links from these websites, it will become easier for you to attract your new audience.

To make a robust link building strategy, you need to do some research about your present and future audience, then make a list of websites that can facilitate your efforts. Next, you need to create compelling content so that other relevant websites link to your content. Make sure that your content appeals to those whom you are trying to bring to your fold.

After producing the content, make a list of websites you think are in the same genre and could agree to link to your content. If your content is compelling and amazing, some websites on your list will agree to link to your content.

Next, reach out to those websites whom you have shortlisted and explain to them about your product and content so that they link to your page.

Lastly, don’t forget to exploit your social media options.

Get active on social media

If you want to do well in the digital world, get active on social media.

Social media is a powerful tool. Social media has transformed the marketing landscape. If you haven’t as yet started using social media to your advantage, then you are missing big time on opportunities.

If you leverage social media properly, it can give a big boost to your link building plan. If your content is compelling, original, and amazing, you can reach new audiences and get high-quality links by using social media. You can start by sharing new posts, blogs, updates, images, and videos on social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc.

Getting active on social media is one of the best ways to increase engagement and attract new audiences. Using social media makes both your brand and site URL more visible. And, if your content is good, people share your post/s widely among their target audience, thereby increasing your chances of acquiring new audiences. Your chances of getting high-quality links increase substantially because social media can have a ripple effect.

When you get active on social media, it allows you to connect with blogs and marketing influencers, which can surely have a positive effect on your overall link building strategy. Social media not just improves your link building plan, but it also enhances your overall visibility.

If link building strategy seems to be a problem, you can get in touch with vStacks infotech now. We have been in the digital world for a long time, and we know what it takes to develop a robust link building strategy.