CRM Software Development Company
Let us, therefore, take you through what you need to do to select the best CRM software development company for your business. But before getting there, let us try to throw some light on what is a CRM and the benefits of using a CRM solution.
What is CRM software?
CRM or customer relationship management software is a tool that helps businesses manage customer relationships efficiently and effectively. It enhances the customer relationship by tracking leads, managing customer interactions, and streamlining your business processes. In addition to managing partner relationships, it also helps businesses to manage employees and vendors.
Benefits of using CRM software
A CRM solution helps you in many ways. Here are some of the main benefits of using a CRM system:
A CRM system helps you improve your customer service.
CRM software helps you discover new customers.
A CRM system helps improve customer revenues.
CRM software can become your sales team’s most trusted tool. It helps them close deals faster.
A CRM system helps your team members to cross-sell and upsell.
CRM software streamlines your sales and marketing processes.
A CRM system can make your employees more productive and increase your revenues.
CRM software helps improve customer loyalty.
A CRM system helps improve internal communication.
CRM software helps you to optimize your marketing efforts.
How to select the best CRM software development company for your company?
Customer management is the single most important thing for businesses in all the sectors. And, to manage your customers efficiently and effectively, you need a CRM system. However, since all CRMs are not the same, you need to make sure that you select the best CRM for your business. To select the best CRM for your business, here is what you need to do:
Decide on what you want – cloud CRM or on-premise CRM – The first thing that you need to decide on is this – do you want a cloud CRM or are you looking for an on-premise CRM. Opting for an on-premise CRM means, you need to buy the license, software, and hardware and maintain an IT team to keep the system running. But in case if you opt for a cloud-based CRM solution, you don’t need any upfront investment. You just have to get into an agreement with the CRM vendor and start using the solution.
Make sure you get all the features and functionalities you want – Some features like contact management and lead management are common in all the CRMs. But some CRMs offer advanced features like integration and analysis. Hence, it is vital to know what features you want. Once you know what you want, make sure that you get all the features that affect your business. Buying a half-cooked dish is never a good idea.
Ensure that the CRM you buy is easy to use – The CRM you choose should be easy to use. There is no point in buying a CRM that is difficult to use. If your employees are unable to use the CRM, what is the use of buying a CRM in the first place? Hence, ensure that the CRM you purchase should be user-friendly where navigation is not an issue.
Don’t forget about integration – It is crucial for the CRM system you buy to integrate well with your existing applications. You, of course, cannot change all your existing applications just to fit in a new application. For example, your CRM system should seamlessly integrate with your existing ERP, HR, and/ or accounting software. Hence, always buy a CRM solution that integrates well with your existing applications.
Find out about customization and training – Another vital thing is customization and training. Before you commit yourself, do find out if the vendor can customize its solution to suit your needs. Also, find out whether they are ready to provide the requisite training to your employees. Every organization has its own unique needs. That is why you need customization. And, without proper training, it is difficult for your employees to use the system seamlessly.
Make sure your CRM is mobile-capable – It is extremely crucial these days to buy a CRM that offers mobile capability. If your CRM is not mobile-capable, it is not of much use to your sales team because they need to access the data when they are out in the field. Hence, make sure that the CRM system you buy offers mobile capability.
Ask for a demo and free-trial before you buy the CRM – There are claims and counterclaims in the market. Don’t take anybody’s word as gospel truth. Hence, the moment you shortlist a vendor, make sure you ask for a demo. If you like the features and functionalities of the CRM, don’t forget to opt for a free trial before taking the final plunge. Only when you use the system properly can you know whether it will suit your organization or not.
Don’t forget about scalability – The CRM system you buy should be scalable. After all, you cannot change your software every two years. Your needs are sure to grow with time, which means you need a scalable CRM. Hence, make sure you always opt for a scalable solution.
If you are looking for a reliable CRM software development company, you should get in touch with vStacks Infotech. We have been in the software development business for over two decades now, and we know what it takes to develop customized and reliable CRM software. Our offering, eZnet CRM, has widely been accepted in the market not just in India; but it is used extensively across the world. eZnet CRM is a cloud-based CRM that is easy to use, customizable, scalable, mobile-capable, feature-rich, and it can integrate well with most of your applications. Call us today for a free demo and take a free trial before you finally buy it from us.
Website Development Services
Let us, therefore, take you through what you should look for in a website development services company. But before getting there, let us first try to understand what makes a website professional.
In today’s times, the single most important thing to consider is customer experience. If you are unable to offer an excellent customer experience to your users, it is difficult for you and your website to do well on the internet.
So, how do you ensure that your customers have a great experience on your website?
To make your website successful, here are a few things that you need to ensure. Make sure your website is:
- User-friendly
- Mobile compatible
- Accessible to all your users
- Easy to use
- Well-formatted
- Easy to navigate
- Also, make sure your website has a fast load speed.
- It works consistently in all browsers.
- Ensure your website has a valid mark-up and clean code.
- Make sure that your website uses a contrasting color scheme.
- Ensure your forms are usable.
It takes a lot to make a website tick on the internet. That is why you need to ensure that the web design company you hire should be capable enough to tick all these boxes.
What to look for in a website development services company?
Website development is a complex process. You need experts to do the job. That is why you need to select a website development company with a lot of caution. Here is what you should be careful about:
Do your homework – Before getting on with the selection process, it is crucial to determine your needs. It is vital to know what you want your website to do for your visitors and your company. Unless you know your needs, you will not be able to get what you want. Do some homework and try to determine your needs first.
Fix your budget, set a timeline, and then start your search – It is crucial to know your limits. Hence, it is vital to fix a budget for your project. You also need to fix a timeline so that you can start what you have planned to do in time. Once you are through with the first two, you need to focus on the third – starting your search. Spend some time on the internet to make a list of companies that you think can fulfil your needs. Speak to your friends and family for referrals. And, you can also check out the local business directories like Google Business Listings.
After shortlisting some companies, make sure you judge them on the following points:
Visit the company’s website – There are a lot many things that you can find out when you visit a website. Check out the following – website design of the company you are planning to hire, website load speed, call to actions, navigation, and where does it rank on major search engines. Also, do check out whether the site is mobile-friendly or not. If the company you are planning to hire checks out most of the boxes, then you can go ahead and speak to them.
Don’t overlook experience – It is vital to hire a company that understands the website development process properly. Without experience, it is difficult to deliver great results. It is vital, therefore, to check out their portfolio.
Going through the portfolio would give you a fair bit of idea where they stand. Find out whether they deal with design or tackle development as well.
Check out reviews and customer feedback – Any website development company worth its name in the market will have a review section on its website. It is important to go through the reviews. You can get to know a lot of positive as well as negative (if any) things about the company. And don’t forget to ask for references. Try to speak to them to find out their experience with the company you are planning to hire.
Find out about the kind of support they offer – You don’t just need a website development company for the development of your website, but you also need them after your website is up and running. There are many changes that you might like to make after your site goes live. Moreover, you will also need them for maintenance and upgrade work. Always remember one thing – your relationship with the website development company will be a long one.
Do consider other services as well – These days, website development companies offer an array of services apart from the development and designing of websites. From hosting and digital marketing services to content marketing and social media management, these companies help you on several fronts. It is always better to engage a single agency to look after your online presence. Apart from the cost factor, it makes them more accountable.
Never compromise on the quality – It is essential not to compromise on the quality front. If you want your customers to get the best experience, make sure that the company you hire provides you with a first-class website. It is not a good idea to save a few bucks on the design and development of your website. What you should instead consider is this – try to get value for your money.
You should be able to get along and communicate with them freely – When you know that you have to co-exist with someone for long, then it is better to choose someone with whom you can get along well. The same is true in the case of the company you are planning to hire. Also, the company you hire should listen to and respect your views and suggestions. They should not impose their will on you.
If you are planning to hire a website development services company in India, you should get in touch with vStacks Infotech now. We have been in the software development business for more than twenty years now, and we know what it takes to develop a top-quality website. We are a one-stop-shop for all your digital needs. From website design and development to hosting, content marketing, email marketing, social media management, SEO services, and more, we can look after all your digital marketing needs.
How To Use Google Analytics To Boost Your E-commerce Sales?
Yes, if you are not leveraging Google Analytics properly, then you are doing a great disservice to your brand and storefront.
Google Analytics came into being in 2005, and since then, it has been providing reliable data for websites in all the verticals. Google Analytics is one of the most important tools, and businesses need to keep a tab on it to beat the competition in their niche. There is no doubt that all websites should use Google Analytics, but if you have an online store, it becomes more important for you to leverage Google Analytics.
So, why is Google Analytics important for e-commerce businesses?
If you want your online store to do well, then you need the data the most because e-commerce business flourishes on data. Accurate data in the e-commerce industry can help you scale new heights. Conversely, misinterpreted data can do a lot of damage to your e-commerce business.
You can use Google Analytics to analyze the success of your online store and develop smart strategies that also help you drive sales.
But it is important for businesses to know how to use Google Analytics. Here are seven ways to use Google Analytics which helps you to increase sales.
7 ways to use Google Analytics to increase your e-commerce sales
- It helps you familiarise with your buyer’s journey – Before your buyers finally decide to purchase from you, they go through a step-by-step process. The buyer’s journey is different for different businesses.
Buyer’s journey generally starts with personalised customer service. The duration of each buyer’s journey differs from the other, but all of them follow a certain path.
Throughout their journey, your buyers develop some pain points (queries) which you need to address to satisfy them. You need to follow a structured guide to know what the pain points are so that you resolve their queries satisfactorily.
Personalized customer service is when your prospects think that they are being looked after at every stage of their journey.
But how does Google Analytics help you here?
The data from Google Analytics helps you find out the touchpoints where your customers stop engaging with your website. So, what can you do to bring back these clients? The Behaviour Flow report helps you address the problem. From this report, you can find out the point where the engagement comes to an end.
It is possible to filter by Source or Medium to find out your customer’s journey based on channel. Move to the Behaviour Flow report and change the drop-down in the first column to alter the results.
Next, check the Starting Pages section and first interaction column. You will get to know from this report the stage till which your buyers were with you. Study this report to learn about the touchpoints and try to resolve the problem, especially those from where most of your customers are dropping off. The exercise will help you enhance user engagement and improve conversions.
Based on what each channel shows you, you can tailor your content so that you meet your customers where they need you the most.
- It helps you optimize content with on-site search – Customers these days want value for every penny they spend. And, if you don’t provide them value, then they will not hesitate to desert you.
With its Search Term report, Google Analytics helps you learn what exactly your visitors are searching for on your site. It is not difficult for you to find out the exact words, products, keywords, and content that your customers are using.In case you are not analyzing this report, then you are missing big time on valuable data. The data can also help you improve your search engine rankings.
When you analyze the Search Terms report, you can easily get to know what your customers want which can help you tailor your content accordingly.
- It helps you learn more about your customer’s interest – It is extremely important for you to know what your customers want and things that interest them. With its Affinity Categories report, Google Analytics provides insight into your customers’ interests. You can get these interests by demographic.
When you know what your customers want and things they are interested in, it becomes much easier for you to make a sale. The data here can help you understand how you need to position your brand according to the interests of your customers.
Per the interests of your customers, you can create better content and personalize marketing.
- It allows you to track product performance – One of the ways Google Analytics help increase your conversion rates is to track product performance. It is important for e-commerce businesses to know which of their products are selling more and those that are not doing well among the visitors. And, with Google Analytics in place, you have the Product Performance section which helps you to analyze user interactions with products. The report helps you understand which of your products are selling more. You can, therefore, adopt ways to increase the performance of other products that are not doing so well in your store.
You can break down the product sales performance by dimension – by product name, category, brand, or stock-keeping unit (SKU).
For example, in the report, if one of your most popular products show a substantial dip in sales and another product shows a significant increase, then you need to find out the reason for the sudden drop and increase in sale and address the issue.You can check various product metrics like revenue, quantity, unique purchase, average price and quantity, card to detail rate, and product refund amount. Do have a look at products with a high total refund amount and if there are satisfaction issues, then you need to resolve them to increase your sales.
- It also lets you assess the duration by which your leads convert – It is important for you to learn what your buyers think during their purchase journey. With Google Analytics in place, you don’t need to do any guesswork. Its Path Length report allows you to find out precisely how many interactions it takes before your customers make a purchase. Also, you can find out the conversion values for every path length. With these reports in place, you can determine whether you need to increase the duration of your marketing campaign or you should focus your efforts somewhere else.
- Find out on-site engagement – It is important for businesses in the e-commerce industry to know how their prospects engage with their site. And, your landing pages can help you find out on-site engagement pretty effectively. The Landing Pages report gives you a statistical view of how much time your visitors are spending on your site.
The report allows you to see the duration and bounce rates for all your pages, and you get to know which pages get more user engagement and those that are not providing sufficient value to your visitors. Since bounce rates have can impact your ranking on the SERPs, it is in your interest to pay attention to this report.You can use this report to improve your landing pages, enhance your ranking, and increase user engagement.
- Find out the customer value – Lifetime Value report was recently added to the arsenal of Google Analytics. Businesses are generally aware that it is worth investing in a returning customer because repeat customers are a better bet in comparison to the new ones. But it is also important for businesses to know the worth of their customers so that they can accordingly allocate their resources to cater to the needs of their customers.
And, that is what the Lifetime Value report tells you about your customers. It tells you the value of each customer throughout their journey with your business. It tells you the lifetime value of your customers acquired through various channels like email, social, search, etc.
Also, with Google Analytics, you can view the Average Time on Page stat which helps you to improve your content so that your visitors start spending adequate time on your site.
Moreover, Google Analytics has a specialized feature that provides data for every e-commerce site which helps you in streamlining your marketing efforts and creating effective sales strategies.
If you have an online storefront and you want to boost your e-commerce sales, you should get in touch with vStacks Infotech now. We have been in the digital world for long, and we know what it takes to formulate a comprehensive strategy to boost your sales. You can also contact us if you are facing hosting issues for your e-commerce storefront.
LMS Services In India
But with so many LMS vendors out there in the market, how do you select the best for your organization.
As the leading LMS vendor in Noida, India, we think it is the right time to make a few suggestions to help you choose the best LMS services company for your organization. Let us, therefore, take you through how you need to evaluate an LMS vendor so that you get the best for your business. However, before we get down to evaluation, let us try to briefly understand what is an LMS and what it can do for your organization.
What is an LMS?
An LMS is a set of software applications that allows L&D professionals to manage, teach, and learn online. With an LMS in place, you can organize, assess, implement, and track a specific learning path. An LMS not just helps you to deliver content, but it also allows you to monitor employee participation and assess their performance.
With an LMS, you can deliver training programs and educational courses to your captive audience with ease. It allows you to create, manage, organize, assess, and track eLearning courses.
Why do you need an LMS?
Employee training is crucial for the growth and development of every organization. Employees these days are extremely serious about their professional development. It is difficult to attract and retain smart talent without looking after the training needs of your employees.
With compliance, regulation, and record-keeping becoming the norm in most of the economies, it is not surprising that businesses are turning to LMSs and
eLearning to save money and ensure accurate record-keeping. Here is what an LMS can do for your organization:
- An LMS not just records the training program your employee has undertaken, but it also helps you assess their performance. That is how it helps you meet your compliance needs. An LMS can record both your eLearning and traditional training programs.
- An LMS not just tells you your employee’s training schedule, but it also lets you know when you need to train them again. It helps you to keep your employees up to date on the compliance front.
- Since an LMS can record and report who all took the training and how they fared, it helps you in audit purposes in case you want to apply for ISO certification.
- With on-demand training, your employees can take up the training from the place and time of their choosing.
- Since the course is available online, your learners can revisit the content as and when they want to refresh their knowledge.
- Your employees can access the content on the device of their choice, be it a smartphone or a laptop.
With all your compliance and regulatory requirements fulfilled, here is how an LMS can benefit your organization:
- An LMS helps improve your employee’s performance.
- An LMS helps you save a lot of time, and hence money.
- An LMS brings consistency to your training (even if you have multiple locations, you can deliver the same training content to everyone). Everyone remains on the same page.
- With an LMS in place, no one in your organization misses training.
- An LMS can align training to your organization’s needs.
How to evaluate an LMS service provider?
If you want a seamless learning experience for your employees, you need to make sure that you select the best LMS service provider. But before you invest in an LMS, make sure you schedule a free trial. A free trial is essential to get the best LMS for your business. However, before scheduling a free trial, it is vital to know how to evaluate an LMS service provider. Here is what you should focus on:
- Check out the features and functionalities you need – To get the most out of your LMS system, it is vital to know the features and functionalities you need. And, if the LMS is not offering you the required features and functionalities, then there is no point moving forward. Hence, ensure that you get all the features and functionalities you need.
- Make sure that the LMS has an easy to use interface – There is no point in buying something which your employees cannot use with ease. If the LMS is difficult to use, your employees will run away from the system, defeating its purpose altogether. Always select an LMS that offers a friendly user interface.
- Ensure that the LMS you buy is customizable – Customisation is an important thing to consider. If the LMS service provider is unable to customize the solution to suit your needs, then there is no point in moving ahead. Can you modify the color schemes, fonts, and designs? Does it allow you to incorporate branding elements? Can you customize the dashboards? These are important questions that you need answers to before you invest in the LMS.
- Always look for a scalable solution – As an organization, your needs are sure to grow in the times to come. Hence, it is vital to factor in scalability before you finally invest in an LMS. After all, it is not easy to keep changing your LMS in every two years.
- Don’t overlook support services – For a seamless learning experience, you would want your LMS to run without any glitches. But on occasions, you might encounter technical glitches. This is where you need customer support. If the service provider is unable to offer excellent customer service, it can become difficult to get the most out of your LMS. Hence, ensure that the service provider is ready to offer proactive customer support on all the fronts.
- The LMS you select should offer robust security – With data breaches on the rise, you need to do everything you can to protect your company information. That is why your LMS should have robust security features. The LMS you select should have robust privacy controls and password settings.
- Pricing is also a factor to consider – Though pricing is important for every organization, it should not be a limiting factor. Generally, cloud-based LMS services companies charge on a pay-as-you-go basis. You only need to pay for what you use.
- If you are looking for a reliable cloud-based LMS services company in India, you should get in touch with vStacks Infotech now. Our product, eZnet LMS, is feature-rich, secure, customizable, secure, and easy to use. You can schedule an appointment today for a free demo.
Mistakes To Avoid When Selecting The Cloud Service Provider For Your Business
The growth in the cloud computing sector has been phenomenal in the recent past, and there are no reasons why the trend won’t continue in the future as well. After all, cloud computing offers several benefits to businesses when they move their operations to the cloud. But if you want to get the most out of the cloud computing revolution, you need to make sure that you move your business operations to the cloud the right way. There are some common mistakes that businesses tend to make while moving their business operations to the cloud.
When you plan to move your business operations to the cloud, one of the most important things to consider is the process of selecting the cloud service provider for your business.
If you want to avoid these common mistakes, then you are in the right place. Let us take you through some common mistakes that you need to avoid when you select the cloud service provider for your business.
But before getting there, let us try to understand what is cloud computing and the benefits it offers?
What is cloud computing and why is it beneficial to businesses?
According to TechTarget, “Cloud computing is a general term for anything that involves delivering hosted services over the Internet. These services are broadly divided into three categories: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS). The name cloud computing was inspired by the cloud symbol that’s often used to represent the Internet in flowcharts and diagrams.”
Moving your business operations to the cloud has several benefits. Some of the cloud computing benefits are:
- Cloud computing is cost-efficient
- It offers adequate data security
- Cloud computing is scalable and flexible
- Cloud computing allows mobile access to corporate data
- It offers data security
- Cloud computing allows complete visibility and control over your data.
- It gives you a competitive edge
6 top mistakes to avoid when selecting the cloud service provider
According to Gartner, worldwide public cloud revenue is expected to grow by 17.3% in 2019 to total $206.2 billion, up from $175.8 billion in 2018. There is no doubt that cloud computing offers several benefits, but you need to make sure that you avoid these mistakes when selecting the cloud service provider:
- Don’t think that all clouds are created equal – When moving your business to the cloud, you need to understand that all cloud providers and cloud platforms are not created equal. When you plan to migrate your operations to the cloud, you shift a lot of responsibility and trust in your service provider. Hence, it is imperative for businesses to do their homework properly.
Different service providers offer different features, pricing plans, network uptime, customer support options, and high-level application integration. That is the reason why you need to do your homework properly. You need to satisfy yourself on all the fronts before finalizing your service provider, and you should do it carefully.
- Not reading and understanding the SLAs correctly – Whether you are a start-up or you have been in business for a while, you know it pretty well that getting into a contract is the starting point of doing business between two entities. Getting into a contract is important because it is a legal document which both the parties have to adhere to and fulfill.
Likewise, the Cloud Standards Customer Council has an SLA or Cloud Service Level Agreement for network-based platforms. It is important for you to carefully go through the points that are mentioned in the SLAs so that you know what is in store for you. You get to know what exactly your service provider will offer you, and what that means for your business.
For example, it is important for you to know the service provider’s disaster recovery plan in case of a data breach
- Don’t relax on the security front – With security breaches on the rise, it is important for businesses to know what is on offer on the security front. It is a mistake to assume that your service provider has foolproof security in place and that nothing untoward can happen to your business. It is vital for you to learn in detail about the security measures that have been put in place by your service provider.
You should have complete knowledge about all the security features that are there, access control, and the level of privacy that your service provider is offering.
- Not knowing your bandwidth requirements – Poor accessibility and sluggish performance is always a concern for cloud computing platforms. But even more worrying is that sometimes systems work perfectly in order and at times they buckle under pressure. There are several reasons for this up and down performance, which include incompatible platforms, and increased network load, and changing or updated systems. It is therefore important for businesses to know in advance what their bandwidth requirements would be, and whether the service provider can fulfill them or not.
Another concern which you should know about is the latency issue. Latency is the delay that is typically incurred in the processing of network data. Latency could also lead to transmission delays and processing delays. It is, therefore, important for businesses to know whether the service provider they are planning to engage with has latency issues or not.
- Not factoring in your future requirements – Everything changes with time (and it should be for the better). You grow as an organization, your customers change, and your products and services also change with time. Hence, you need to make sure that the service provider you plan to engage with offers up-to-date platforms and tools so that you don’t lose the competitive edge.
Therefore, make sure that there is room for you to grow, more so if you have to use new and different applications. Your service provider should provide you the resources you would need a few years down the line for the smooth functioning of your organization. Hence, you need to factor this in at the time of getting into an agreement with the service provider.
- Not knowing about a secure backup plan – Though cloud providers have an optional backup service, in most cases, it is not included in the subscription. You need to have clarity on the backup plan before it hampers the functioning of your organization. Even if there is a backup system in place, you need to make sure whether it meets the legal and regulatory requirements. For example, hedge funds and investment companies need to store long-term and lengthy archives of their data.
Hence, it is important for you to find out whether your service provider has a secure and reliable backup plan in place or not.
If you want to move your business operations to the cloud and are looking for a reliable, trustworthy, and secure cloud hosting provider, then you should get in touch with vStacks Infotech now. You can contact us for shared hosting, VPS hosting, and/ or dedicated hosting. Our cloud servers are fast, secure, and we can offer the bandwidth that will suit your business.
Should You Be Using Video Marketing For Your Business?
If you want to do well in the world of business, you need to have an online presence. But it is not a walk in the park to promote your business online. Marketers use various methods to promote their business online. Whatever you do to promote your business, the bottom line for every marketer is that there is no alternative to high-quality content. After all, we all know that content is king.
However, it is a big mistake to create content only in the textual form. You need to add videos in your promotion toolbox to complete your digital marketing strategy.
Businesses who don’t add videos to their digital marketing scheme of things stand to lose a lot. Consumption of video content is on the rise, and the trend is expected to increase in the future.
According to Wyzowl report, 63% of businesses have already started using video content marketing. Out of those, 82% of businesses agree that video is a vital part of their marketing strategy, and 99% of them will keep using videos to promote their businesses. Also, 83% of businesses agree that video gives them a good ROI.
According to Cisco, over 80% of all traffic will consist of video by 2021. Also, live video will account for 13% of traffic by 2021.
Videos are not just easy to share across platforms, but they are a versatile and engaging content format that connects with viewers pretty effectively. People like videos because they are easy to digest, engaging, and entertaining, and marketers love them because they can give a huge return on investment.
Let us take you through some of the main reasons why you need to use video marketing for your business. But before that let us find out the types of videos.
Types of video
Videos are of different types. Different videos are used to convey different messages. Here are different types of video:
- Explainer videos – These are videos that are used to educate people about your products or services.
- Interview videos – These videos can help encourage conversation between sides or to showcase an influencer or expert.
- Product review videos (demo videos) – These videos can be created by brand ambassadors in exchange for free products. It is a very cost-effective way of getting free advertising.
- Live video – These are videos that allow you to get close and personal with your target audience, and it particularly works well on social channels.
7 reasons why you need to use video marketing for your business
Without a doubt, video is one of the most profitable and versatile digital marketing tools that you can leverage to promote your business. Here are seven strong reasons why you need to use video marketing for your business:
- It can boost your conversions and sales – With smart videos, you can improve your conversions and sales which means it can make you some serious money. If you add a product video on your landing page, it can enhance your conversions by 80%. And, it has been reported that video works well irrespective of the vertical.Video marketing can also result in direct sales. A Wyzowl study shows that 74% of those who watched an explainer video about a product went on to buy the product. Hence, it is in your interest that you quickly add videos to your scheme of things to increase your conversions and sales.It should not be surprising that videos prove to be an effective way of communicating with your audience because vision is our most dominant sense. Our brain processes visual information more readily, and that is why videos prove to be such an effective marketing tool.
- Video offers a good return on investment – 83% of businesses agree that investing in video marketing provides good returns. Though it is neither easy nor cheap to make a video, still the return it offers is phenomenal. And, that is why businesses are ready to invest big time in video marketing.Online video editing tools allow you now to conveniently and affordably make videos. Also, you can make videos with your smartphone as well. What you need to be careful about while making a video is to make sure that your message is conveyed to your users appropriately.
- It builds trust – Conversions and sales cannot happen without trust. It is important for businesses to develop trust with their prospects. Content marketing is mainly used to develop trust and build long-term relationship. What you need to do is provide your users relevant and useful information, and it will automatically lead to a sale. And, video is what can do the trick for you because it is likely to engage and ignite emotions among your audience, including the elite ones. When you put out promotional videos, it can foster trust. Even today some customers are sceptical about buying products and services on the internet. However, what effective marketing videos can do is it can present your products in a conversational form.
- Google and videos have a special relationship – When you have videos on your site, it ensures that your users spend more time on your website. As people start spending more time on your site, it develops trust which sends a strong signal to search engines that website has quality content. And, your website is more likely to show up first on Google if there is a video on your site. Also, since YouTube is now part of Google, videos can significantly impact your search engine ranking.What you need to do is optimize your videos on YouTube for search engine optimization. You can do this by creating interesting titles, descriptions, and by adding a link back to your website, products, or services.
- Mobile users watch lots of videos – Mobile video views are on the rise, and the trend is here to stay. 90% of customers watch videos on their smartphones. YouTube reports a significant jump in mobile video consumption every year. Smartphone users are growing at a steady pace, and people love to watch videos on the go which makes it necessary for businesses to add a video to their scheme of things.According to Google, smartphone users are 2X more likely than TV viewers and 1.4X more likely as desktop viewers to feel a personal connection to brands that show video content or ads on their devices.
- Video marketing can help you explain everything easily – People will buy your product or service only when they know how it works. And, video is by far the best way to explain things to your prospective customers. Businesses who plan to launch new products or services can create a video to show their viewers how things work. Most of the consumers watch an explainer video to learn more about a product or service.According to Wyzowl, 45% of businesses who use video marketing stated that they have an explainer video on their homepage. And, 83% of these businesses confirmed that their homepage explainer video proved to be effective.Hence, if you have a difficult concept to explain to your viewers, video is the best available medium. A video can do for you what textual content cannot do.
- It engages well with even the laziest buyers – Video content is not just a great tool for learning, but it is also easy to consume. People are short on time, and it is easy for them to go through a video rather than read the product description in detail. Tech savvy customers these days want to see the product in action.Video marketing can capture the imagination of a wider audience, and it works well on many levels. And, that is why it tackles the laziest customers as well. What you need to ensure is that your video content should appeal to the eyes and ears of your users.
If you have still not started using videos in your promotion toolbox, you need to re-work your digital marketing strategy. For an effective video marketing strategy, you should get in touch with vStacks Infotech now. We have the expertise and exposure to create high-quality videos that can deliver great results for your business.
Common Mistakes To Avoid When Selecting A Web Hosting Company
If you want to do well in the world of business these days, it is important to have a website in place. But just having an attractive and well-designed website cannot guarantee you all the success. What you need is a fully functional and operational website that offers an excellent user experience to your visitors. You need to understand that design and functionality are two aspects that you should never ignore if you want to succeed in the online landscape. While the design aspect is easy to manage, the functionality front is a bit tricky because it is wholly dependent on the web host you choose for your business.
It is for this reason that you need to weigh your options carefully when it comes to selecting the web hosting company for your business. It is a decision that can make or break your online journey.
Therefore, it is important to select a web hosting service provider with a lot of caution. You need to do some research before finalizing a web hosting company. Here are some common mistakes that you need to avoid when choosing a web hosting company. But before getting into the mistakes, let us try to understand what web hosting means.
What is web hosting?
It (web hosting) is a service that allows businesses and individuals to post a website or web page on the internet. A web host often called a web hosting service provider is an organization that provides all the infrastructure, technology, and services needed for the website to survive and be viewed on the internet. Websites are stored or hosted on computers which are called servers. When people want to view your website, what they need to do is type your website address in their browser, and this is how it gets accessed.
5 common mistakes you need to avoid when choosing a web hosting company
As mentioned earlier, it is in your interest to select the best web hosting service provider. It can be difficult to deal with problems like slow load speed, security breakdowns, poor customer service, and other unforeseen restrictions. Any or all of these problems can negatively impact the performance of your website.
Hence, you need to ensure that you don’t commit these common mistakes when you set out to choose a web hosting company. Here are five common mistakes you need to avoid when selecting a web hosting company:
- Don’t fall for the free web hosting services – Nothing in this world comes for free. Companies are not doing business for charity; they are there in the market to make money. Hence, never fall for the ‘free’ trap. It is better to know the cost upfront rather than keep paying the hidden cost for a long time.
When it comes to web-hosting providers, you only get what you give. For amateur bloggers and those who want to pursue their hobbies, free web hosting might be a suitable option, but it can never be a viable option for organizations that want to make it big in the business world.This is why you need to avoid free web hosting services for your business:I. The service they offer is mostly slow and often unavailable.
II. They display a lot of third-party advertisements.
III. You don’t get the option to scale your business.
IV. It is difficult for you to improve your search engine ranking.Hence, it is amply clear that all these problems can hamper the functioning of your website which will only drive away your visitors. That is the reason why you should always opt for a paid hosting service and avoid free hosting services.
- Don’t just base your decision on prices – You should not rush into buying web hosting based exclusively on the price because prices alone don’t give you the complete picture about its performance.
What you need to factor in with the price are the features that the service provider is ready to offer.
Higher prices do not guarantee you everything; it can just be a smart marketing ploy to attract new customers. Similarly, if you find a service provider offering you cheap rates, it does not necessarily mean that they are underperformers. There is a chance that they are offering discounts to their first-time customers which means they want to attract new customers.
Hence, it is vital for businesses to know their priorities. You need to know the features you want for your business and do factor in the scalability issue as well. After you know what you want, you can make a list of companies, and then compare their prices. - Don’t fall for the ‘unlimited’ saga – Many a time you will see advertisements offering unlimited features to customers which is more common for service providers offering shared hosting. You need to be careful about such offers because it is mostly to attract new customers.
Unlimited bandwidth and storage don’t come for free. Service providers who offer shared hosting have a certain capacity, and they usually do not live up to the promises they make. The net result could be poor website performance, slow page load speed, and uptime issues. Some other problems that you can face are:
I. You don’t get additional POP accounts.
II. You don’t get website performance statistics.
III. You don’t get the option to install your software.
IV. You also don’t get SSH connectivity.
All these problems can hamper the functioning of your website. According to a report, if your site takes more than three seconds to load, 40% of the users will abandon the process.
What you need to do is read web hosting specifications in detail and jot down the restrictions so that you know what is in store for your business. - Not checking online reviews – Before taking the plunge, it is important for you to check the online reviews. A web hosting provider can best be judged by the reviews that are there on the internet. If you find that most of the customers are satisfied with the provider, you can go ahead and sign the deal. But if the reviews are not satisfactory, then you need to change your decision.
There are a lot many things that you can find out from online reviews. You can get to know about their overall performance, security issues, customer service, routine complaints, and various other things.
But you have to be careful with online reviews because service providers can manage testimonials and even buy positive comments to enhance their online reputation.
Hence, one way to know about the provider is to speak to their customers and take a first-hand report from them. Alternatively, you can explore and compare their cancellation rates. In case their cancellation rates are high, then you should understand that you are not dealing with a high-quality service provider. - Not paying adequate attention to customer service – Even the best web hosting service providers cannot guarantee you a glitch-free experience all the time. Hence, it is important for you to ensure that they have responsive customer care. You need them whenever you get stuck somewhere. And, if your problem is not resolved quickly, it can erode your online credibility to a great extent. What you need is round the clock customer service which most of the decent web hosting service providers should offer.
Most of the service providers offer customer service through live chat, email, and phone. Do test them on all these fronts to check whether they have responsive customer care or not.
If you have to climb the success ladder in the online arena, you need to make sure that you keep your customers satisfied and constantly strive to improve their overall experience. But if your web hosting provider is not up to the mark, it is difficult for you to impress your prospects. And, that is the reason why you need a reliable web hosting provider.
If you want to do well in the online landscape and are looking for a reliable web hosting service provider, you can get in touch with vStacks Infotech now. We have been in the business of web hosting for long, and we are fully equipped to deliver excellent service.
Why Does Google Suspend Your Local Listings?
Like it or not, but you cannot survive on this earth without the internet. And, if you own a business, it is difficult for you to do well in the world of business without a website. But, having a website alone cannot guarantee you all the success. If you want to beat the competition, you need to have a robust online marketing strategy. Talking of an online marketing strategy, one thing that you cannot ignore while formulating your strategy is Google. Regardless of the vertical and place where you do your business, you have to factor in Google to get ahead of your competitors.
But what will happen if your Google My Business listing gets suspended all of a sudden?
If you want a Google employee to come and tell you the reason for suspension, it is not going to happen. But Google is very clear on one thing – they are not interested in helping those who break the rules.
So, what should you do?
You need to know the reasons why your local listing gets suspended so that you can avoid all the inconveniences that come with it.
For local search results, it is vital for businesses to get listed on the Google search results. So, what is the importance of Google My Business listing?
Why Google My Business listing is important?
Online purchases are on the rise. Customer reviews and Google are the most popular resources that people use these days when making a purchasing decision. What do you do when you want to know something about a product or service? You Google it, don’t you? And, it is not unusual to trust what others have to say about a business. Google My listing is important because it combines the two together which makes it a powerful marketing platform.
The importance of Google My Business is because it helps businesses generate trust, website traffic, sales, and customer engagement.
Before getting down to the reasons for suspension, let us try to find out about the type of suspensions.
Types of suspension
Suspensions are of two different types – soft and hard.
Soft suspension – It happens when you log in to your Google My Business Page and see a “suspended” label which does not allow you to control your listing. You still are listed on Google and Google Maps/ Map Maker. To get over this type of suspension, you need to create a new Google account and re-verify the listing and make sure that you adhere to all the rules in the future.
Hard suspension – It is a more serious type of suspension where your complete listing is deleted from Google along with all your reviews and photos. When you check it up in Google Map Maker, all it says is “removed’. The only thing that you can do is to request Google to reinstate it. However, it is next to impossible to get your listing reinstated because Google removes it only after it decides that listing is not appropriate to be a part of Google Maps.
So, what are the reasons because of which Google suspends your local listing?
Reasons why Google suspends your local listing
Some of the reasons why Google can suspend your local listing are:
- If your website URL gets forwarded to a different domain – Google has confirmed it publicly that in case your website URL in Google My Business is a vanity URL which gets forwarded to a different domain, then your listing can be suspended. If you don’t follow this guideline, it results in a soft suspension. According to the guidelines, you should not provide phone numbers or URLs that redirect users to landing pages.
- If you add extra keywords in the business name field – According to the Google guidelines, you should not add needless details to your business names like phone number, marketing taglines, address, product details, location, address, or direction, containment information, store codes, website URLs, special characters, etc. It results in a soft suspension because you are still eligible to be on Google Maps with a different name.
- If your business is service area related, and you did not hide your address – Google’s service area businesses guidelines state that you can only show your address if customers show up at your address. It results in a hard suspension because the listing is not eligible to show up on Google Maps according to the Map Maker guidelines. It is essential for a business owner of a service-area business to verify its listing because Google My Business allows you to do it, but you can’t do it on Map Maker. What it means is that any non-verified listing which appears on Google Maps for a service-area business can get deleted. And, you stand to lose all your reviews and photos.
- If you have several verified listings for the same business – Google’s guidelines state that you should not create more than one page for each location of your business (be it a single account or multiple accounts). In most cases, Google suspends both the listings (original as well as the duplicate). It will un-verify the original listing (soft suspension) and delete the duplicate listing (hard suspension).
- If your business is of a sensitive type or is not permitted on Google Plus – A new and uncommon rule. If your business type (firearms, tobacco, alcohol stores, etc.) is not allowed on Google Plus, it can result in a soft suspension. Google Plus does not allow these business types which can leave your business listing un-verified for Google Maps. The Google Plus guidelines state that regulated goods are only allowed if they set a geographic or age restriction, hence it is still not clear whether Google will reinstate your business or not.
- If you create a listing at a virtual office or mailbox – According to the Google guidelines, in case your business rents a temporary virtual office at another address (other than your primary business), then you should not create a page for that location unless it is staffed during your normal business hours. Many businesses create multiple listings of virtual offices because they want to be ranked in multiple towns apart from their actual office location. In case Google comes to know of it, it can result in a hard suspension.
- If you create a listing for an online business without having a physical storefront – The primary eligibility criteria for businesses to get included in the listing is that they must make in-person contact with their customers. And, because online businesses don’t have a physical storefront, Google states that they should create a Google Plus brand page in place of a local page. It means that these businesses cannot rank in the 3-pack on Google Maps. If you don’t follow this guideline, it can result in a hard suspension.
- If you run a class or service that operates in a building which is not owned by you – Google’s guidelines state that ongoing service, class, or meeting at a location which you don’t own or have the authority to represent are ineligible businesses and cannot be listed on Google Maps. For example, if you run a dance class in the basement of a gym which you don’t own, it cannot be listed on Google Maps.
- If the industry you are in is cluttered with spam – Despite following all the rules, at times your listing still gets suspended which happens because of the industry you represent. For example, if you have a locksmith business, the listing can get suspended because the spam filter inadvertently takes it down. It results in a hard suspension, and the best you can do is post on the Google My Business forum so that a top contributor can take up your case with Google.
If you want to climb the local search results, you should get in touch with vStacks Infotech now. We will do all the spadework for you so that your website can rank high on the local search results.
Why Do Companies Need A Dedicated Server?
If you want to do well in the world of business, it is important these days to have a website. But how does a website exist on the internet? You need a server to host a website on the internet. When it comes to hosting, there are various types of hosting options available. Some of the common hosting options include cloud hosting, shared hosting, virtual private hosting, collocated hosting, dedicated hosting, among others. Every hosting option mentioned here has some positives and some negatives.
But how do you select the best hosting option for your business?
The answer is simple – businesses should select the hosting option strictly according to their needs.
If you are a growing business, one option you can choose is the dedicated server hosting. It offers several benefits to businesses that have a positive and steady growth trajectory. Dedicated server hosting is a premium hosting service, which is slightly expensive than others, but the advantages it offers are far more than the price you end up paying for the service.
So, why do businesses need a dedicated server?
If your site is expected to handle a considerable amount of traffic in the times to come, then what you need is a dedicated server hosting. But if you have just started your business and you don’t expect a lot of traffic on your website, then shared hosting might be the right option for you.
What is a dedicated server?
According to TechTarget, a dedicated server means the rental and exclusive use of a computer which includes a web server, software, internet connection housed in the hosting service provider’s premises. Simply put, you have to pay the web hosting service provider a fixed amount to rent a server over which you get exclusive rights. If you expect a considerable amount of traffic to come to your site, then you should opt for a dedicated server.
Reasons why your business needs a dedicated server
You might think of having a server of your own and hosting your website on it. However, it is not a feasible option because the infrastructure cost to maintain a server of your own would be too high. When you opt for a dedicated server, it is almost like having a server of your own with the only difference being that it is on rent.
Dedicated server hosting offers a lot of benefits. Here are the reasons why your business needs a dedicated server:
- It offers enhanced security – If you are doing business on the internet, then security should be your major concern. When you collect sensitive data from your customers, you need to make sure that you keep it safe at all the cost. With cybercrimes on the rise, it is vital that adequate security is in place to protect your customer information from the prying eyes. And, when you opt for the dedicated server option, you can improve your security to combat all the threats.Safety in case of shared hosting is as good as the protection offered by the hosting company. Also, shared servers are vulnerable to security breaches and attacks in the form of hacks, viruses, and other risks. The main issue with shared servers is that you don’t get to know about the updates, patches, firewall, and antivirus installations. It might take you weeks or may be months before you know that there is a security issue with your website. Whereas, in case of a dedicated server, it provides you optimal security for your website and all your stored information.When it comes to dedicated servers, you are in charge of securing your server. Also, many service providers provide managed dedicated servers where they maintain the server, install software, and offer all the security upgrades. Hence, dedicated server hosting is a much better option in terms of security.
- Load balancing or future growth – If you are expecting a growth in your online business, then you should plan to shift to a dedicated server well in advance. In case you see a consistent rise in traffic to your website, then you need to shift to a dedicated server. If you take too long to switch, then it can prove to be a costly mistake. Plan well in time so that you don’t have any problems. Do your research (about dedicated servers) properly so that you can shift before the start of the problem.Load balancing, on the other hand, refers to the process of distributing workload on a server. When you opt for shared hosting, many different websites use the same resources simultaneously which can cause problems for your website. By the time you realise that there is a load balance problem, your website would start having issues. But when you move to a dedicated server, it allows you to schedule all your jobs and processes ensuring effective load distribution.
- Server and traffic load – The number of visitors coming to your website every day can have a significant effect on its functionality. If you are getting a substantial number of visitors every day, then you should opt for dedicated server hosting. When you use a server that is hosting several websites with too many processes working at the same time, it can compromise the performance of your website. When you share resources with other websites, you will have limited resources for your site, and so your RAM, bandwidth and other features can be compromised. A high server load can cause problems for your website, especially if you expect large volumes of traffic. Hence, if you opt for dedicated server hosting, then the performance of your website does not take a hit.
- Custom programming options – When you opt for dedicated server hosting, you get custom programming options which include cron jobs, shell scripts, or any other custom software. But when you opt for shared hosting, you do not get so many custom programming options. In case of dedicated server hosting, you can select the software that you want to use, you can choose the hardware specifications you want, the operating system you want to use, and you can also select various other custom programming options. Simply put, you are in total control of your hosting environment when you opt for a dedicated server hosting.
- Page load times – Slow load speeds can hamper the performance of your website. In case your website does not load fast enough, your visitors will abandon your website and move to the next one. Page load speeds also have a major effect on the ranking of your website. Your website ranking takes a hit if it does not load fast enough. And, a website that will not rank high on the search engines will get less traffic. So, when you share the resources with other websites, the bandwidth, RAM, and other resources are shared which can make the load speed of your site slow. But when you opt for dedicated server hosting, you don’t have to worry about any of this because you have the exclusive right to the server. It means your website can load faster, and you can rank higher on the search engines.If dedicated server hosting is what you need for your business, you can get in touch with vStacks Infotech now. vStacks Infotech is a software and digital marketing company, and we can handle all your hosting needs. When you opt for a company like us, you can rest assured that you will get complete technical support, your data will remain safe and secure, and there will be a minimum of downtime.
Can Cloud Hosting Have An Impact On Your Website Visibility?
It is highly unlikely that being a website owner, you do not understand the importance of SEO. You need to have some basic knowledge of SEO if you want to do well on the internet. In case you want to succeed in the online circuit, you need to apply search engine optimisation or SEO to your website properly. To make a sound SEO strategy, you need to work on a lot of factors. But in the excitement of SEO, many website owners tend to forget the relationship between hosting and website visibility. The way you decide to host your website can significantly impact the visibility it generates on the search engine results page. It is for this reason that people who are in the know don’t think twice before shifting to cloud hosting to boost their website visibility.
Cloud hosting offers several benefits to businesses – it is cost-effective, secure, flexible, scalable, and above all, it improves website visibility.
Here are some compelling cloud hosting statistics.
Cloud hosting statistics
- 77% of businesses have a minimum of one application or a portion of their enterprise computing infrastructure in the cloud (Forbes).
- In 2018, businesses had predicted that they would invest an average of 3.5 million on cloud apps, platforms, and services.
- 76% of businesses are looking at cloud apps and platforms to accelerate IT service delivery.
- The Akamai Technologies State of Online Retail Performance report of 2017 has this to say about the website load speed which is a critical factor in SEO:
- A delay of 100-milliseconds in website load time can bring down your conversion rates by 7%.
- A delay of 2-second in the web page load time increases bounce rates by as much as 103%.
- If a mobile site takes more than 3-seconds to load then 53% of its visitors will leave the page
- So, is there any connection between cloud hosting and website visibility? Yes, there is. Let us take you through how cloud hosting can have a positive impact on your website visibility.
- Cloud hosting in today’s competitive internet environment is one of the fastest ways to improve your website’s ranking on search engines. And, it also helps increase your page views and boosts your traffic.
Types of cloud computing
- Broadly, based on a service the cloud model is offering, it is classified as under:
- Infrastructure as a service or IaaS
- Platform as a service or PaaS
- Software as a service or SaaS
- Or, Storage, Information, Database, Integration, Process Application, Testing, Management, Security as a service.
- And, based on the deployment type, the cloud is classified as under:
- Public
- Private
- Hybrid
- Community
- Increases page load speed – As a website owner, you must be aware that page load speed is a critical factor which impacts your rankings on the search engine result page. The advantage of cloud hosting is that it improves the load speed of your website. Hence, when you move your website to the cloud, it starts loading faster. And, the faster your website loads, the better are your chances of climbing the search engine rankings.If your website takes too long to load, it creates a poor user experience which can decrease the number of visitors coming to your site and increase your bounce rates. And, when your bounce rates are low, it means that you are meeting the expectations of your users which is sure to be rewarded with better rankings. Since cloud hosting makes your website load faster, you can expect a higher page rank, hence improved visibility.
- The benefit of local SEO – In comparison to traditional hosting, cloud hosting helps your website gain an advantage in local markets. For local searches, your website needs a country related domain extension or domain name which should indicate that it is part of a particular region or country. For instance, a website with a domain name synergy.co.nz will rank better in local searches in New Zealand and Australia than a website with a domain name synergy.com. In the case of local searches, search engines take into account the details of the local market your website caters to and the place where it is hosted. As a website owner who has opted for traditional hosting, if you want your website to fare well on local searches, you will have to purchase domain names featuring the country extension so that your website is hosted on local servers.But with cloud hosting, you don’t have to worry about all of this because the server nodes are spread all over the globe. There is no need to host your website on different local servers to fare well on the search results. You also do not need to tie your website to a particular ccTLD. With cloud hosting in place, your website can have a presence in any country, and you can fare well on the local search results.
- It improves your performance – Cyberattacks, server downtime, and other security complications can seriously impact your SEO efforts. People do not want to engage with a website that regularly performs poorly, does not offer a decent uptime, and is vulnerable to security breaches. But when it comes to cloud hosting, it is extremely reliable. In cloud hosting, the resources you need to run your website is spread across multiple servers. Hence, when there is a problem with one server, the other takes over which ensures that your website remains up and running always. Also, with cloud hosting, you get improved bot protection, and you also get enhanced security to ward off other forms of cyberattacks.Since cloud hosting improves the performance of your website, it is bound to have a positive effect on the search rankings of your website which in turn increases your traffic.
- Enhanced mobile compatibility – People these days are increasingly using mobile devices to access the internet. Due to this, major search engines now include mobile responsiveness as one of the ranking factors. What it effectively means is that your website should display properly on all the devices, including mobile devices. And, in case your website does not load properly on mobile devices, you will lose traffic from users who access the internet from mobile devices. It is, therefore, important that you optimise your website for mobile devices which ensures that you get traffic from all the quarters. And, when you opt for cloud hosting, you get the resources and tools which you can use to make your website mobile compatible. When you make your website mobile compatible, it is sure to boost your SEO efforts which ultimately makes your website more visible.
- It offers BOT protection – Top cloud hosting service providers make sure that you are protected against bots. Bots or malicious scripts are tasks that can negatively impact your website which, in turn, adversely affects your search engine rankings. Bots are applications that command and attack the search engine. For example, scraping bots which are responsible for duplicating content can negatively impact your SEO ranking and should be avoided at all the costs. And, when you opt for a cloud hosting server, your website is protected against these bots. Link spamming bots are another challenge that cloud solution providers can effectively address. Therefore, cloud hosting impacts your SEO efforts positively.If you want to host your website on the cloud, you can get in touch with vStacks Infotech now. The reason you should select us is simple – our cloud servers are built on powerful machines and offer the bandwidth that helps your website surge ahead in search rankings. Our cloud hosting packages are affordable, and it can help you empower your website as well as business.
What is cloud hosting and how does it work?
Cloud hosting is a method where a series of interconnected servers are used to host your website. The interconnected servers (known as nodes) are spread across geographical locations which makes it easier for your website or application to be accessed by users regardless of their area or device platform. Cloud hosting has grown by leaps and bounds in the recent past, and there are several cloud hosting service providers who now offer competitive cloud hosting packages to host your websites and applications.
In cloud hosting, the resources for maintaining your website are spread over multiple servers, and you are only supposed to pay for what you use.
Cloud computing offers some significant benefits which help boost your website’s visibility substantially.
Here is how cloud hosting can impact your website visibility
As mentioned earlier, cloud hosting offers several benefits to businesses. And, one of the major benefits is that cloud hosting helps improve the visibility of your website. Here is how cloud hosting improves the visibility of your website:
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